The instant polling plat­form Pop­Tip which launched in June last year for Twit­ter has just made good on its promise to build out a Face­book version.

Wish you’d thought of it?

Not to put too fine a point on it, Pop­Tip is the kind of prod­uct that leaves chief tech­nol­o­gy offi­cers, prod­uct man­agers and busi­ness devel­op­ment asso­ciates say­ing, “I wish I’d thought of that.”  Brands can use its dash­board to ask ques­tions about a prod­uct, which are then post­ed straight onto Twit­ter. Nike, for exam­ple, can tweet an image of a new shoe design and ask fol­low­ers what col­or they’d like to see it in. Even if fol­low­ers don’t spell too well or they acci­den­tal­ly use the wrong hash­tag, Pop­Tip tracks every sin­gle response to the brand’s question.

Even though Face­book has its own polling prod­uct, Pop­Tip is well poised to be the prod­uct of choice amongst many brands because it lets them post media along with their ques­tion. Once a brand makes a Face­book post, Pop­Tip col­lates and index­es every response com­ment. As soon as a brand signs up to the plat­form, every sin­gle word cross­ing its social chan­nels gets indexed by the ser­vice. But to make sure that brands don’t end up con­gest­ing their Pop­Tip dash­board, the plat­form only deliv­ers results to ques­tions spec­i­fied by the brand as “Pop­Tip­pable.” Even if brands didn’t orig­i­nal­ly go through the Pop­Tip dash­board, though, they can still ask to see infor­ma­tion on oth­er posts.

A price worth paying

The dash­board has been refash­ioned but it con­tin­ues to look in two direc­tions at once.  The front-end dash­board lets fol­low­ers see the results of any Pop­Tip poll they’ve tak­en part in, while the back-end dash­board faces the brands, who can watch the answers com­ing back in realtime.

Brands pay $1,000 per month per han­dle, and now they also get a Face­book con­nec­tion through a Twit­ter han­dle for that sum.  That means they don’t get an exclu­sive­ly Face­book track­ing ser­vice for their mon­ey, they get hooked up for track­ing with both Twit­ter and Facebook.

The price tag isn’t putting brands off: the 15 who have already signed up are see­ing response rates of 10 per cent to their Pop­Tip ques­tions – a pret­ty darned impres­sive result giv­en that the typ­i­cal response from fol­low­ers to brand social media is 1 per cent.