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Sundeep Kapur Says the Fortune 500 Still Don’t Get Digital

Sun­deep Kapur is one of the country’s fore­most expo­nents of mul­ti-chan­nel mar­ket­ing and is ded­i­cat­ed to help­ing big brands make sense of cross-plat­­form pro­mo­tion. He’s been doing it since 1990, but accord­ing to Sun­deep, the big boys still have a lot to learn. Kapur is def­i­nite­ly one to watch for any­one look­ing for media jobs. Kapur, or ‘Email Yogi’ as he is known, is direc­tor of strate­gic mar­ket­ing at the NCR cor­po­ra­tion is an expert on com­bin­ing your email, online, social media and mobile mar­ket­ing into one stream­lined and ful­ly inte­grat­ed pack­age, and writes and speaks reg­u­lar­ly on the sub­ject. What’s Sundeep’s Sto­ry? He has a BA in Eco­nom­ics, a BS in Com­put­er Sci­ence and an MBA so he’s well-qual­i­­fied to assist with con­verged chan­nel strate­gies, and hav­ing over 20 years’ expe­ri­ence helps as well. Sun­deep is a pas­sion­ate teacher who’s com­mit­ted to ensur­ing busi­ness­es make the most of the com­mu­ni­ca­tion chan­nels avail­able to them, par­tic­u­lar­ly social media – oh, and he’s pret­ty good at direct mar­ket­ing too. “Most brands are try­ing real­ly hard to suc­ceed with their social media ini­tia­tives,” he said. “They are try­ing new ways to engage — from receipts at check­out to adver­tise­ments in news­pa­pers; brands…

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