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Manager Instructional Technology at George Washington University -

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LeBook Business Development Job for Trend Setter -

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The Biggest Name in the Media Industry is the Last Name You’d Expect

They’re one of Apple’s primary partners, appearing at keynotes for new Apple product launches. They are slated to engage in 400,000 hours of streaming live video in 2014, and revenues for the year are estimated at $800 million. By 2016, their revenue projections will hit $1 billion. They’re among the most popular choices for content infrastructure, and one of the biggest media companies in the country. This company isn’t known as a media giant; they’re far more recognizable in other circles, though.   One of the biggest media companies in the industry right now is actually MLB Advanced Media, the tech company of Major League Baseball. How Major League Baseball Became a Media Industry Giant With their innovative approach to media, MLB’s tech division is now considered more of a media company than a baseball organization. MLB Advanced Media began with MLB.com, and was funded through an agreement with the thirty baseball clubs which comprised of $1 million each year over a four-year span. The estimated cost was $120 million, but MLB Advanced Media began turning a profit three years later. After investing less than $75 million, investors started to see ROI, and now those thirty owners are earning annual…

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Online advertising revenues hit historic Q1 high in 2014

Online advertising agencies enjoyed a bumper start to 2014 with revenues hitting a record first quarter high of $11.6 billion. The rocketing rise of digital  The sterling efforts of all those hardworking copywriters, art directors and account managers appear to have paid off handsomely this year, according to new figures prepared for the Interactive Advertising Bureau (IAB) by PricewaterhouseCoopers US. The $11.9 million total represents a hike of 19 percent on the same time last year (which, at $9.6 billion, was itself a record-breaking zenith). IAB President and CEO Randall Rothenberg said: “Interactive advertising is seeing remarkable gains. Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact.” The IAB’s Senior VP of Research, Analytics and Measurement, Sherrill Mane, concurred, stating: “These Q1 revenue levels speak to digital’s unique ability to identify the most relevant audience segments and deliver powerful results.” Those copywriters, art directors and account managers we just mentioned who have kept abreast of these developments can rightly congratulate themselves. PwC US partner, David Silverman, described the scale of the shift to digital: “With consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these…

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Media Rating Council gives green light to new online advertising viewabilty standard

Ad industry group the Media Rating Council is to shake up online advertising in a move that should benefit online advertising agencies, advertisers, brands and consumers alike. Creative art directors and talented account managers with media jobs in reputable online advertising agencies will almost certainly approve of the new measure, which should help ensure that agencies and advertisers only pay for ads that have actually been viewed by the human eye. Why “served” ad metrics cheat art directors  For too long, an online ad has been counted as an impression that must be paid for simply because it’s been “served”, even if it’s never actually been seen. That can happen either because it’s appeared outside the visible part of the screen or, more inexcusably, because it’s been embedded behind a pixel so that it’s impossible to view. Art directors and account mangers alike will have been frustrated by consistent research findings suggesting that between a third and a half of online ads don’t actually get seen by anyone because of absurd “standards” that permit practices like this (perhaps anti-standards would be a more accurate term). But that’s about to change, thanks to a new announcement from the Media Rating Council,…

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Introducing Pinta, the new shop aimed at cross-cultural marketing

It’s pretty impossible these days for anyone with media jobs in online advertising agencies to ignore the growing influence of Hispanic consumers. Business development managers who want to tap into this expanding audience might do well to take note of a new development from the specialist agency JeffreyGroup, which is launching a spin-off shop called Pinta to augment its existing emphasis on Spanish-speaking consumers. The art of cross-cultural marketing  The new shop will operate out of offices in New York, Los Angeles and Miami (where, like its parent JeffreyGroup, it’ll be headquartered). Any business development manager who feels a blend of puzzlement and intrigue over its chosen name will get an “Aha!” moment as soon as they realize it’s the Spanish word for “paint” and is intended to metaphorically evoke “the art of cross-cultural marketing.” Upon its launch, it will have 20 employees who between them will work with a veritable A-list of brand names, including Johnnie Walker, Facebook, 21st Century Fox’s “Fox Hispanic Media”, Diageo, Toronto-Dominion Bank’s subdivision TD Bank and T-Mobile US. The senior VP of marketing, brand and advertising at T-Mobile US, Peter DeLuca, said, “The Hispanic market for T-Mobile is extremely important.” His company launched a…

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