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BloomNation heads for New York as it expands to become the Etsy for flowers

BloomNation heads for New York as it expands to become the Etsy for flowers

Imagine you’re an ecommerce manager by day but a poker whizz-kid by night; the chances are that if you won an event at the World Series of Poker, flowers wouldn’t be the first thing on your mind. But they were on poker aficionado David Daneshgar’s mind when he won a WSP even in 2008. Maybe our daydreaming e-commerce manager might wish to think again: Daneshgar and his two buddies, Farbod Shoraka and Gregg Weisstein, used the $27,000 winnings to launch a new online florist marketplace. A blossoming marketplace  Born in 2011, BloomNation is on course to grow into the Etsy of the flower industry and is embarking this month on an ambitious new expansion. New York City is amongst the new locations the LA-based company is recruiting local artisan florists, while others include Washington, D.C., Boston and Philadelphia (it’s already had successful launches in Las Vegas and Chicago). Perspicuous e-commerce analysts will be aware that local artisans have energized online food and craft markets recently. Daneshgar, Shoraka and Weisstein (who met at college) are tapping their talents for the flower-sending market. And they’re succeeding: BloomNation won the University of Chicago School of Business’ New Venture Challenge in 2012 and it…

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