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What does Google’s D-WAVE, Blippar, and Machine Vision have to say about where media is heading?

What does Google’s DWAVE, Blippar, and Machine Vision have to say about where media is heading?

So why is a computer being able to see be so darn important, I’ll tell you why, so advertisers can know exactly who you are, wherever you are, and send a highly targeted product advertisement at you through some pretty clever channels. Let’s imagine a far future scenario, like in 16 months from now, where you are walking down the street and the HD digital display screen which is in actuality the glass of a storefront you happen to be passing near calls out to you specifically. “Hey Jeremy! I love the Ralph Lauren Jacket you’re wearing. We just got in the 2017 bold cut of that jacket in Dark Green, take a look” The display screen proceeds to show you what you would look like by overlaying the new jacket on top of the old while maintaining the street view behind you by using Augmented Reality. The display then proceeds to say “if you come in and buy one right now, we’ll offer you a %10 percent discount”. You say to yourself, damn, I look great in this jacket and walk right on in. SUCKER!!!! Honestly scenarios like this are in development right now. Not as cohesive as the…

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AR mobile advertising startup Blippar joins forces with Layar to extend Augmented Reality’s reach

Does Augmented Reality have a future in mobile advertising? While some cynics in the tech world have their doubts, New York-headquartered Blippar begs to differ – and to push the technology further in mobile advertising, it’s just acquired Netherlands-based AR company Layar, whose platform extends across a slew of applications from advertising to education (Layar was founded in 2009, two years before Blippar, and has raised $17 million in investment). Joining forces to change the mobile advertising world Right now, Blippar is being a little coy about the acquisition, informing TechCrunch journalist Ingrid Lunden, “We cannot comment on market speculation at this stage, but Blippar is dedicated to growing the global marketplace for immersive, engaging content, and part of this strategy may include acquisitions later in the year.” But its founder and CEO, Ambarish Mitra, verbally confirmed that it’s a done deal, due to be officially announced on June 19th. Layar’s CEO Quintin Schevernels started visiting Blippar’s NY office a few months back to discuss, in Mitra’s words, “how we could work together to bring our vision to hundreds of millions of people.” By joining, the R&D firepower of the two startups will effectively double and the potential exists for…

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Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables

People with media jobs in mobile advertising agencies who frequent these pages will probably feel that it was only five minutes ago that we were reporting a big new update from Blippar, the lightning fast augmented reality mobile advertising platform based in New York and London. Back in September last year, it tweaked its image recognition technology to deliver social sharing and faster AR content (it unlocks interactive content when users scan brand logos or the universal “Blipp” symbol with their mobile devices). Wearables: mobile advertising’s new frontier And now it’s moving into the next frontier of mobile advertising by bringing its platform to wearables. It has recently introduced its excellent image recognition tech to Google Glass, the first time that this has ever been done. Integrated onto Glass, it recognizes images, products and even human faces. Those who have followed the fortunes of this innovative mobile advertising startup will probably be aware that Blippar is now used by a great many people worldwide (at the last count a couple of months ago, there were 5 million of them – and counting). Available on Android, iOS, Windows Phone and BlackBerry devices, its technology is now extending its reach to wearables…

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Big new update makes Blippar even more addictive

Blippar, the London-headquartered augmented-reality mobile advertising startup which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings additional social sharing features for its users. Faster and more shareable  Launched in London in November 2010, Blippar’s approach to mobile advertising is as unique as it is addictive. That bottle of ketchup might look unremarkable to the naked eye but if it carries a Blippar tag, a smart device will see much, much more (provided it’s got the Blippar app, of course). The smartphone will quickly reveal a raft of extra content like coupons, promotions, recipe ideas and much else besides. Just about everyone working in mobile advertising agencies would agree that that’s  pretty darned cool. CEO Rish Mitra says that the new update has made the recognition technology 10 percent quicker. But the brands Blippar works with are almost certainly going to love the new social sharing feature the most. Until the update, the only way for a Blippar user to like or follow a brand was by tracking its social media pages on Facebook or Twitter. But now, they can use their own social media accounts…

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UK based AR advertising startup Blippar marks one year of successful business in the US

The UK-based augmented-reality advertising startup ‘Blippar’, which was launched in 2011, has just celebrated its first anniversary in the U.S. – and it’ll excite the interest of innovation-hungry art directors and account managers working in traditional advertising agencies. The startup’s total of 3 million users (1 million of whom live in the U.S.) suggests that AR is not confined to a handful of nerdy adolescents. An ‘interactive wow experience’  In case there are any account managers or art directors out there unfamiliar with blipping, the company’s website explains: to “blip” something in the real world is to convert it instantly into “an interactive wow experience.” All it takes is a camera on any smart device and an AR marker on a real-world object. Once the free-app platform is opened, users simply hold their smartphones up to anything from packs of gum to ketchup bottles to cans of soda and they leap into life, delivering multiple interactive options and exclusive content. The award-winning company lets users “pull” entertainment, offers, and 3D AR experiences out of their environment just by holding their smartphone up to an AR marker. As it says, “No clicks, no delays – just instant gratification.” Ingenious options The…

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