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I hope you don’t work in AOL’s Advertising Sales Department because you’re screwed!

I hope you don’t work in AOL’s Advertising Sales Department because you’re screwed!

AOL has recently announced that it would be laying off a minimum of 150 “hardworking” folk on their advertising sales team. Why do you ask are they dumping all these people? You guessed it, they are being replaced with computers that will use programmatic advertising. No more human sales people. They are also squeezing their sites TUAW and Joystiq into Engadget, both of which became acquisitions in 2005 of Weblogs which had operated almost 90 blogs. AOL claims there is nothing to worry about as far as their advertising clients are concerned, the move towards automation was to improve their working relationships. Well the proof is in the pudding, we’ll find out soon enough if this turns out to be a catastrophe. Anyone with half a brain has become cognizant of the fact that technology and media have basically become intertwined. Consumers have become more dynamic in their interests and how they respond to things. In a memo from AOL posted on Business Insider, Bob Lord, president of AOL states “We’ve made it our mission to simplify the internet for consumers and creators with culture and code… We are committed to providing brands and agencies with best in class content…

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