:

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

How fast is this Blockchain thing going to take over? -

Tuesday, November 28, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Saturday, November 25, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Why You Want a Job at Twitter -

Monday, November 6, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Why You Want to Work at Snapchat -

Tuesday, October 24, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

Is 360 Video the Future of Media? -

Wednesday, October 18, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, October 3, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Monday, October 2, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Friday, September 29, 2017

Why You Want to Get a Job at Vogue Magazine: -

Sunday, September 10, 2017

Is it Better to work at Buzzfeed or The New York Times? -

Tuesday, August 29, 2017

B2B Sales Representative Opportunity in Toronto -

Monday, August 28, 2017

Why Get a Job at Business Insider? -

Tuesday, August 22, 2017

2000 Jobs at Comcast – Why Work at Comcast? -

Tuesday, August 15, 2017

Should You Work at HBO or Netflix? -

Tuesday, August 8, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
City, state or zip (optional)
 

Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the reasons billions of dollars are spent on advertising every year.  Nielsen is the way advertiser’s determine on which media to spend their money.  The media market has changed since Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool.

Today’s world of advertising is at historic spend levels, but they’re also facing one of the most difficult sea changes ever. In order to more accurately make decisions they need to know what they’ve historically been able to know – who’s watching what, when, and the relation to purchases of the products advertised during said watching. But with the way people view content, and consequently advertising, changing so drastically with multiple screens and time-shifting options, that information is getting harder to pin down.

Nielsen deals with Fragmentation and Reliability

The answer for many companies such as NBCUniversal is to develop proprietary in-house solutions, but that’s a very incomplete answer. If every company is using proprietary measuring methods, it’s impossible to compare apples to apples. That makes ad buyers nervous, and rightly so. Spending billions of dollars on decisions made using the equivalent of a blindfolded pin-the-tail-on-the-donkey session is dangerous stuff, financially speaking.

But the situation isn’t quite as dire as some would make it out to be because there is still a stronghold of reliability out there, even if they’re facing the same challenges. Nielsen is the founding father of media ratings, and they’ve been excelling at their job for almost a century now. It’s true that they’re going to have to adapt in order to retain their king of the hill status, but they’re in the best position to do so and they’re already turning the ship in the right direction.

Eyes Everywhere

It may seem that Nielsen’s day has come and gone, a relic of a past age. But with 93 years of experience at what they do combined with the changes they’re currently working on, it’s s safe bet that the newcomers to the game will have a tough time keeping up with them. In just the past few months Nielsen has announced several new initiatives, including national out of home reporting service that will track viewers in airports, bars, and other away-from-the-living-room viewers, with ESPN being the first (and most logical) client. They’ve received MRC accreditation for viewable GRP demos in digital ad ratings, allowing them to track viewers on PCs an mobile devices, and made changes to their Total Audience Measurement product partially in response to concerns from media companies.

Also notable is Nielsen’s dive into artificial intelligence, enabling marketers to instantly act on changes in audience behavior that improve marketing relevance and results through the Nielsen Marketing Cloud. This will give marketers the ability to optimize their audiences based on real-time streams coming from a client’s customer data, such as online purchases or visits to a website page or app. In short, they aren’t ready to give up the game to the competition yet.

Our take here at Media Jobs is that Nielsen is in a strong position to remain the leader in their field and push new boundaries, and might offer a great mix of a solid and well established company that is taking on the challenges of the future as well or better than the up and comers. Unless people stop watching television content or advertisers walk away from it – both of which are as unlikely today as people sprouting wings and flying to Mars.

Print Friendly, PDF & Email
Share
this Job
NYC Restaurant Manhattan, NY
Social Media Marketing:. We are seeking full time social media account manager to start as soon as possible. Knowledge and ability to use social media platforms...
From Indeed -   Tue, 28 Nov 2017 21:00:06 GMT - 17 days ago

Share
this Job
Vox Media New York, NY
The Verge is seeking a full-time Associate Social Media Manager to support its growing team in New York. 1-2 years relevant social media management experience...
From Vox Media -   Wed, 29 Nov 2017 18:19:39 GMT - 16 days ago

Share
this Job
WeWork New York, NY 10005
WeWork is looking for a passionate and motivated Social Media Manager to join our global social media team, based in our New York HQ....
From WeWork -   Tue, 28 Nov 2017 02:08:56 GMT - 18 days ago
Share
this Job
Cheddar New York, NY
Commitment to high standards — Experience managing social media, understanding editorial voice and ethical social media best practices for a media brand....
From Cheddar -   Fri, 01 Dec 2017 18:21:13 GMT - 14 days ago
Share
this Job
Amazon.com New York, NY
Shopbop is looking for a creative, innovative, organized Social Media Content Manager to lead the brand’s social content strategy and execution....
From Amazon.com -   Thu, 14 Dec 2017 07:40:50 GMT - 1 day ago

Share
this Job
Noon New York, NY 10010
As the Social Media Manager, you will be a creative storyteller who understands how to connect with social audiences using great copy, images and video....
From Noon Mediterranean, Inc. -   Fri, 17 Nov 2017 08:44:09 GMT - 28 days ago
Share
this Job
Pinnacle Creative Studio, LLC. New York, NY
The Social Media Marketing Strategist Intern. We are looking for a social media manager intern to work full-time - training/acclimation included....
From Indeed -   Mon, 11 Sep 2017 15:09:28 GMT - 30+ days ago
Share
this Job
Nuyu New York, NY 10075
Social Media Marketing:. 1+ years experience in social media/ marketing. Nuyu™ is looking for a *Social Media Manager*....
From Indeed -   Tue, 12 Dec 2017 14:54:07 GMT - 3 days ago
Share
this Job
Conde Nast New York, NY 10007
Provide social media handles. Enthusiastic and excited about social media. Condé Nast Traveler is seeking an enthusiastic Social Media Manager to manage and...
From Conde Nast -   Mon, 16 Oct 2017 19:20:00 GMT - 30+ days ago
Share
this Job
Codeword New York, NY
1-3 years experience where you helped develop social media strategies/content and manage social media communities in an agency or media publisher setting....
From Codeword -   Thu, 07 Dec 2017 03:21:42 GMT - 9 days ago
jobs by Indeed job search