Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
City, state or zip (optional)

Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the rea­sons bil­lions of dol­lars are spent on adver­tis­ing every year.  Nielsen is the way adver­tis­er’s deter­mine on which media to spend their mon­ey.  The media mar­ket has changed since Nielsen was found­ed in 1923 by Arthur C. Nielsen, Sr., who invent­ed an approach to mea­sur­ing com­pet­i­tive sales results that made the con­cept of “mar­ket share” a prac­ti­cal man­age­ment tool.

Today’s world of adver­tis­ing is at his­toric spend lev­els, but they’re also fac­ing one of the most dif­fi­cult sea changes ever. In order to more accu­rate­ly make deci­sions they need to know what they’ve his­tor­i­cal­ly been able to know — who’s watch­ing what, when, and the rela­tion to pur­chas­es of the prod­ucts adver­tised dur­ing said watch­ing. But with the way peo­ple view con­tent, and con­se­quent­ly adver­tis­ing, chang­ing so dras­ti­cal­ly with mul­ti­ple screens and time-shift­ing options, that infor­ma­tion is get­ting hard­er to pin down.

Nielsen deals with Fragmentation and Reliability

The answer for many com­pa­nies such as NBCU­ni­ver­sal is to devel­op pro­pri­etary in-house solu­tions, but that’s a very incom­plete answer. If every com­pa­ny is using pro­pri­etary mea­sur­ing meth­ods, it’s impos­si­ble to com­pare apples to apples. That makes ad buy­ers ner­vous, and right­ly so. Spend­ing bil­lions of dol­lars on deci­sions made using the equiv­a­lent of a blind­fold­ed pin-the-tail-on-the-don­key ses­sion is dan­ger­ous stuff, finan­cial­ly speak­ing.

But the sit­u­a­tion isn’t quite as dire as some would make it out to be because there is still a strong­hold of reli­a­bil­i­ty out there, even if they’re fac­ing the same chal­lenges. Nielsen is the found­ing father of media rat­ings, and they’ve been excelling at their job for almost a cen­tu­ry now. It’s true that they’re going to have to adapt in order to retain their king of the hill sta­tus, but they’re in the best posi­tion to do so and they’re already turn­ing the ship in the right direc­tion.

Eyes Everywhere

It may seem that Nielsen’s day has come and gone, a rel­ic of a past age. But with 93 years of expe­ri­ence at what they do com­bined with the changes they’re cur­rent­ly work­ing on, it’s s safe bet that the new­com­ers to the game will have a tough time keep­ing up with them. In just the past few months Nielsen has announced sev­er­al new ini­tia­tives, includ­ing nation­al out of home report­ing ser­vice that will track view­ers in air­ports, bars, and oth­er away-from-the-liv­ing-room view­ers, with ESPN being the first (and most log­i­cal) client. They’ve received MRC accred­i­ta­tion for view­able GRP demos in dig­i­tal ad rat­ings, allow­ing them to track view­ers on PCs an mobile devices, and made changes to their Total Audi­ence Mea­sure­ment prod­uct par­tial­ly in response to con­cerns from media com­pa­nies.

Also notable is Nielsen’s dive into arti­fi­cial intel­li­gence, enabling mar­keters to instant­ly act on changes in audi­ence behav­ior that improve mar­ket­ing rel­e­vance and results through the Nielsen Mar­ket­ing Cloud. This will give mar­keters the abil­i­ty to opti­mize their audi­ences based on real-time streams com­ing from a clien­t’s cus­tomer data, such as online pur­chas­es or vis­its to a web­site page or app. In short, they aren’t ready to give up the game to the com­pe­ti­tion yet.

Our take here at Media Jobs is that Nielsen is in a strong posi­tion to remain the leader in their field and push new bound­aries, and might offer a great mix of a sol­id and well estab­lished com­pa­ny that is tak­ing on the chal­lenges of the future as well or bet­ter than the up and com­ers. Unless peo­ple stop watch­ing tele­vi­sion con­tent or adver­tis­ers walk away from it — both of which are as unlike­ly today as peo­ple sprout­ing wings and fly­ing to Mars.

Print Friendly, PDF & Email
this Job
International Center of Photography New York, NY 11208
The Social Content & Analytics Manager will creatively manage ICP’s main social media channels, including. 3 to 5 years of social media experience with a proven…
From Indeed -   Fri, 13 Mar 2020 21:48:44 GMT - 21 days ago
this Job
Eurasia Group New York, NY 10017
Social Media Manager Minimum Requirements and Qualifications. GZERO Media is seeking a Social Media Manager to support the efforts of our digital team.
From Eurasia Group -   Mon, 30 Mar 2020 23:41:30 GMT - 4 days ago
this Job
Wild Sky Media New York, NY
Previous position in social media at a media outlet preferred. At least 2-3+ years of experience with social media platforms (writing for social media - teasers…
From Wild Sky Media -   Thu, 12 Mar 2020 11:47:55 GMT - 22 days ago
this Job
Daniel Lubetzky (KIND/Equilibra Partners Management) New York, NY
As the *Social Media Manager *you will be responsible for building Daniel’s social media platforms and engaging with Daniel’s community across multiple social…
From Indeed -   Mon, 09 Mar 2020 19:10:24 GMT - 25 days ago
this Job
Variis New York, NY
As the Social Media and Content Manager for Variis, you will be responsible for building and engaging new audiences across our organic social channels.
From Variis -   Tue, 10 Mar 2020 22:35:47 GMT - 24 days ago
this Job
#WalkAway Foundation New York, NY 10035
Social Media and Marketing Manager*. Knowledge of all social media platforms and Google analytics.*. Take direction from the Founder to maintain current social…
From Indeed -   Mon, 30 Dec 2019 21:02:28 GMT - 30+ days ago
this Job
coty New York, NY 10118
MANAGER, SOCIAL MEDIA + GLOBAL INFLUENCER MARKETING, PHILOSOPHY. We’re looking for an Assistant Manager, Social Media to join our Influencer Marketing team.
From Coty Inc. -   Wed, 19 Feb 2020 01:47:37 GMT - 30+ days ago
this Job
paradigmstaffing New York, NY
5+ years’ experience in social media management. Experience in compiling complex social media data. Strong accomplishments around building a brand via social…
From paradigmstaffing -   Mon, 09 Mar 2020 15:39:48 GMT - 25 days ago
this Job
Dia&Co New York, NY
Our social media manager is responsible for curating and communicating Dia's unique position in the marketplace across all of our organic social media channels.
From Dia&Co -   Tue, 10 Mar 2020 22:27:06 GMT - 24 days ago
this Job
Mountainside Treatment Center New York, NY
The Social Media Manager is responsible for overseeing content creation and execution across all our social media platforms; You are energetic and enthusiastic.
From Mountainside Treatment Center -   Tue, 10 Mar 2020 16:38:21 GMT - 24 days ago
jobs by Indeed job search