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Nielsen Why You Want to Work at this Digital Transformation Organization

Nielsen Transforming an Old School Ratings Company into a Digital Superstar - Why You Want to Work at Nielsen

Nielsen is one of the rea­sons bil­lions of dol­lars are spent on adver­tis­ing every year.  Nielsen is the way adver­tis­er’s deter­mine on which media to spend their mon­ey.  The media mar­ket has changed since Nielsen was found­ed in 1923 by Arthur C. Nielsen, Sr., who invent­ed an approach to mea­sur­ing com­pet­i­tive sales results that made the con­cept of “mar­ket share” a prac­ti­cal man­age­ment tool. Today’s world of adver­tis­ing is at his­toric spend lev­els, but they’re also fac­ing one of the most dif­fi­cult sea changes ever. In order to more accu­rate­ly make deci­sions they need to know what they’ve his­tor­i­cal­ly been able to know — who’s watch­ing what, when, and the rela­tion to pur­chas­es of the prod­ucts adver­tised dur­ing said watch­ing. But with the way peo­ple view con­tent, and con­se­quent­ly adver­tis­ing, chang­ing so dras­ti­cal­ly with mul­ti­ple screens and time-shift­ing options, that infor­ma­tion is get­ting hard­er to pin down. Nielsen deals with Frag­men­ta­tion and Reli­a­bil­i­ty The answer for many com­pa­nies such as NBCU­ni­ver­sal is to devel­op pro­pri­etary in-house solu­tions, but that’s a very incom­plete answer. If every com­pa­ny is using pro­pri­etary mea­sur­ing meth­ods, it’s impos­si­ble to com­pare apples to apples. That makes ad buy­ers ner­vous, and right­ly so. Spend­ing bil­lions of dol­lars on deci­sions made…

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