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Tag Archives: comScore

Study shows CPG advertisers trebled mobile spend in 2012

It is no secret amongst those hold­ing media jobs in the mobile adver­tis­ing indus­try that con­sumer pack­aged good mar­keters have been slow to adopt the chan­nel; how­ev­er, new research by Mil­len­ni­al Media and com­Score sug­gests that this assump­tion is yesterday’s news. Things are chang­ing fast:

The Streaming Video Arbitrage of Online Video

The Streaming Video Arbitrage of Online Video

Would Carl Icahn would be buy­ing up all the Stream­ing Video if it were a com­pa­ny?  178 mil­lion Amer­i­cans watched 33 bil­lion online con­tent videos in Feb­ru­ary, while the num­ber of video ad views reached 9.9 bil­lion, accord­ing to Com­Score Video Metrix. The race is