Nielsen is one of the reaÂsons bilÂlions of dolÂlars are spent on adverÂtisÂing every year. Nielsen is the way adverÂtisÂer’s deterÂmine on which media to spend their monÂey. The media marÂket has changed since Nielsen was foundÂed in 1923 by Arthur C. Nielsen, Sr., who invented
ProÂfesÂsionÂals holdÂing media jobs in the interÂnet adverÂtisÂing indusÂtry were a litÂtle flumÂmoxed last year when ComÂScore pubÂlished research showÂing that almost a third of online disÂplay ads (31 per cent) nevÂer got viewed. But the jobÂbing busiÂness develÂopÂment manÂagÂer may need to reach for
It is no secret amongst those holdÂing media jobs in the mobile adverÂtisÂing indusÂtry that conÂsumer packÂaged good marÂketers have been slow to adopt the chanÂnel; howÂevÂer, new research by MilÂlenÂniÂal Media and comÂScore sugÂgests that this assumpÂtion is yesterday’s news. Things are changÂing fast:
Would Carl Icahn would be buyÂing up all the StreamÂing Video if it were a comÂpaÂny? 178 milÂlion AmerÂiÂcans watched 33 bilÂlion online conÂtent videos in FebÂruÂary, while the numÂber of video ad views reached 9.9 bilÂlion, accordÂing to ComÂScore Video Metrix. The race is
72% of small to mediÂum-sized busiÂnessÂes (SMBs) will increase or mainÂtain their spend on mobile phones adverÂtisÂing over the next 12 months and those busiÂnessÂes planÂning to grow their mobile adverÂtisÂing budÂgets look set to increase them by as much as 30% in the next year. Almost $2.5 bilÂlion was spent on