Nielsen is one of the reasons billions of dollars are spent on advertising every year. Nielsen is the way advertiser’s determine on which media to spend their money. The media market has changed since Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented
Professionals holding media jobs in the internet advertising industry were a little flummoxed last year when ComScore published research showing that almost a third of online display ads (31 per cent) never got viewed. But the jobbing business development manager may need to reach for
It is no secret amongst those holding media jobs in the mobile advertising industry that consumer packaged good marketers have been slow to adopt the channel; however, new research by Millennial Media and comScore suggests that this assumption is yesterday’s news. Things are changing fast:
Would Carl Icahn would be buying up all the Streaming Video if it were a company? 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, according to ComScore Video Metrix. The race is
72% of small to medium-sized businesses (SMBs) will increase or maintain their spend on mobile phones advertising over the next 12 months and those businesses planning to grow their mobile advertising budgets look set to increase them by as much as 30% in the next year. Almost $2.5 billion was spent on
