:

Palantir, The Most Secret Company Ever:
Why You Should Work There
-

Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
Why You Should Work There
-

Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

How Massive Can You Make Virtual Reality, literally? -

Wednesday, November 23, 2016

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, November 16, 2016

Can SyncThink Read Your Mind? -

Wednesday, November 9, 2016

Can CodeFights Get You That Developer Job? -

Wednesday, November 2, 2016

Giftbit is Giving You Your own Online Currency and Gift Cards -

Thursday, October 6, 2016

Visionect Can Turn Traffic into an Advertising Opportunity -

Tuesday, October 4, 2016

Houzz – Transforming Homes into Augmented Reality Shopping Malls -

Thursday, September 29, 2016

What is Happening at UBER at this Very Moment? -

Tuesday, September 27, 2016

Waygo Translation App takes you out for Chinese -

Thursday, September 22, 2016

Is the Operator App a Media Game Changer? -

Tuesday, September 20, 2016

How much Money can you make in VR? -

Thursday, September 15, 2016

What is a Chatbot and how can it Change your Business? -

Tuesday, September 13, 2016

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

New York ecommerce startup Bow and Drape gets a major boost

After launching in Boston in 2012 then moving to New York, fashion-tech startup Bow & Drape is continuing its upward trajectory with a major new cash injection. As the most battle-hardened ecommerce managers will agree, raising a $1.2 million seed round before your second birthday is a pretty handsome achievement.

Mass customization

Since its inception, Bow & Drape has focused on “mass customization”. Ecommerce managers with any familiarity with women’s fashion will know that’s not so easy. There’s no guarantee that a size 30 waist on one item will be anything like the “same” waist size on another creation from a different designer.

Online visitors are offered a choice of six virtual silhouettes, selecting the one that most appeals and then dropping items from the online catalog onto it, mixing colors, fabrics, hemlines, necklines and so on as they proceed.

Ecommerce managers who think this is clever will think the next step is brilliant: to cut down on waste and customer disappointment, once visitors have chosen their combo and selected the “ball-park” size they think will work, Bow & Drape sends them three free-of-charge muslin “fit kits” in slightly different sizes. Customers choose the one that fits and Bow & Drape sends them the real McCoy within two weeks.

Recently, it’s been experimenting with 3D-prints of some of its own accessories, and some of the new investment will go into developing this into new lines during 2014 (it’s partnering with fellow NY startup Shapeways Inc. to do the 3D printing). But some of the new cash will go into expanding its existing four-strong team to seven and moving into new NY premises.

Unlimited potential

CEO Aubrie Pagano said that Bow & Drape intends to “continue to bring customization and personality to life, in ways that matter to our customers,” and she certainly seems to have impressed the investors with her vision.

The round was led by VegasTechFund, whose spokesman Andy White said:

“Bow & Drape is about the ability to rapidly deploy goods, and only the goods that are wanted. It’s also about taking creative expression or customization beyond the classic iron-ons, patches or bedazzling, to do amazing things for a massive base of customers.”

The company, he said, has “unlimited potential” to scale its ecommerce customization concept. Most ecommerce managers would agree.

Print Friendly
Leave A Comment

You must be logged in to post a comment.