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New York ecommerce startup Bow and Drape gets a major boost

After launch­ing in Boston in 2012 then mov­ing to New York, fash­ion-tech start­up Bow & Drape is con­tin­u­ing its upward tra­jec­to­ry with a major new cash injec­tion. As the most bat­­tle-hard­ened ecom­merce man­agers will agree, rais­ing a $1.2 mil­lion seed round before your sec­ond birth­day is a pret­ty hand­some achieve­ment. Mass cus­tomiza­tion Since its incep­tion, Bow & Drape has focused on “mass cus­tomiza­tion”. Ecom­merce man­agers with any famil­iar­i­ty with women’s fash­ion will know that’s not so easy. There’s no guar­an­tee that a size 30 waist on one item will be any­thing like the “same” waist size on anoth­er cre­ation from a dif­fer­ent design­er. Online vis­i­tors are offered a choice of six vir­tu­al sil­hou­ettes, select­ing the one that most appeals and then drop­ping items from the online cat­a­log onto it, mix­ing col­ors, fab­rics, hem­lines, neck­lines and so on as they pro­ceed. Ecom­merce man­agers who think this is clever will think the next step is bril­liant: to cut down on waste and cus­tomer dis­ap­point­ment, once vis­i­tors have cho­sen their com­bo and select­ed the “ball-park” size they think will work, Bow & Drape sends them three free-of-charge muslin “fit kits” in slight­ly dif­fer­ent sizes. Cus­tomers choose the one that fits and Bow &…

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