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Welcome to Media Jobs: Advertising Jobs

The Career Intelligence™ Authority

We fea­ture infor­ma­tion about cut­ting edge up and com­ing com­pa­nies, peo­ple and new prod­ucts that can enhance your career. Mediajobs.com is the author­i­ty for career intel­li­gence in the media and tech indus­tries. If you are cur­rent­ly in an adver­tis­ing job, look­ing for adver­tis­ing jobs, entry lev­el adver­tis­ing jobs, mar­ket­ing adver­tis­ing jobs and want to keep cur­rent about the newest cut­ting edge com­pa­nies and prod­ucts we have cre­at­ed Media Jobs for you. Read about some of the most inno­v­a­tive mar­keters in Adver­tis­ing and dig­i­tal media includ­ing Star­com, WPP, Pub­li­cis Group, Deutsch, Omin­com Group, Viva­ki, Havas, Inter­pub­lic, Oglivy and Math­er and lots more. We’ll also talk about some of the newest up and com­ing agen­cies includ­ing Droga5, Razor­fish, Dig­i­tas Rokkan, BFG9000, Moth­er, Leo Bur­nett, Pro­fero, Golin­Har­ris, Maxus, Muh­tayzik-Hof­fer, Merkle, McGar­ry­Bowen, Grey , 72andSunny, 360i, Trans­la­tion and in the His­pan­ic mar­ket Alma, Lat­in­works and La Comu­nidad. Dig­i­tal only agen­cies includ­ing VML and agen­cies made for Sil­i­con Val­ley includ­ing Evo­lu­tion Bureau. Cre­ativ­i­ty plays a role in adver­tis­ing and some of the most cre­ative shops include AKQA, BBDO, BBH, Wieden & Kennedy and Good­by Sil­ver­stein & Part­ners. Arti­cles about the most sig­nif­i­cant adver­tis­ing com­pa­nies are right below. You can also search for Adver­tis­ing Jobs by click­ing here or using the search box on this page. 

Is Pinterest trying to take the Internet by Storm with the click of a Button?

Is Pinterest trying to take the Internet by Storm with the click of a Button?

Mar­keters make note! Pin­ter­est recent­ly unveiled that it will be launch­ing “buyable pins” lat­er this month, here’s how it works: Rich Pins are pins which have much more infor­ma­tion than a nor­mal link, for instance a step by step info­graph­ic on oven clean­ing will get a new but­ton that allows users to pur­chase ovens direct­ly from retail part­ners like Macy’s, Nord­stroms and so on in order to stock Pin­ter­est with mil­lions of prod­ucts. Users will see prices, be able to select spe­cif­ic types of a prod­uct, and then they can tap the but­ton to buy the prod­uct. Which is then shipped direct­ly to you. Pin­ter­est is using Shopi­fy (jobs at Shopi­fy) and Demand­ware (jobs at Demand­ware) right out of the gate with Stripe han­dling its pay­ments, and col­lab­o­rat­ing with com­pa­nies like Brain­tree and Apple to “make sure Pin­ter­est nev­er touch­es cred­it card infor­ma­tion.” They claim there isn’t any fee for buy­ers and mer­chants which they says will include work­ing with tens of thou­sands of local brands. Buyable Pins show up in all of Pinterest’s fea­tures, like rec­om­men­da­tions and search. Users can pay with a cred­it card or with Apple Pay. It appears that this is just a tip of the Ice­berg…

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What is the Advertising Definition?

The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether you are a cus­tomer or adver­tis­er. Com­pa­nies, such as Google, may bring in $50 bil­lion in annu­al rev­enue and adver­tis­ing on Google-owned web­sites brought in $31.2 bil­lion in annu­al rev­enue. Accord­ing to AdWeek, the com­pa­ny increased their rev­enue by 19 per­cent.  Is adver­tis­ing online becom­ing too per­son­al for Inter­net surfers? With this form of mar­ket­ing com­mu­ni­ca­tion, ad design­ers and ad strate­gists can use tech­nol­o­gy to track what pur­chas­es a per­son makes online. Is this tech­nol­o­gy an inva­sion of pri­va­cy? Joseph Tur­ow, a pro­fes­sor at the Annen­berg School for Com­mu­ni­ca­tion at the Uni­ver­si­ty of Penn­syl­va­nia, said the new tech­nol­o­gy is being used in “defin­ing your iden­ti­ty and worth.” It works in real time and adver­tis­ers across the board share infor­ma­tion. For adver­tis­ers, adver­tis­ing is a way for them to find what they pas­sion­ate­ly like to do and win larg­er adver­tis­ing bud­gets in New York. Ad men and women also want the name recog­ni­tion that comes by…

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Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

Five screens TV, Desktop, Laptop, Tablet, Smartphone, look out Marketers, Future is here!

There is so much unbe­liev­able and inter­est­ing con­tent out there nowa­days that adver­tis­ers are going crazy try­ing to fig­ure out ways to cap­i­tal­ize on all of it. Cur­rent­ly there isn’t a stan­dard met­ric for a mor­ph­ing view­ing indus­try. There needs to be a sin­­gle-source mea­sure­ment for every pos­si­ble con­tent inter­face, tablet, mobile, stream­ing, etc., with­out it mar­keters are going to have a hell of time. Adver­tis­ing is in a dire need to rede­fine what TV is. TV net­works throw back at least %50 of their rev­enue to pro­duce orig­i­nal pro­gram­ming, they real­ize that stream­ing is huge for their TV audi­ences and brands. Let’s not for­get how the new prac­tice of binge TV watch­ing has set record break­ing results for new pro­grams and sport events. Net­works have kept on top of the chang­ing medi­ums for view­ing the mate­r­i­al, wher­ev­er and when­ev­er and by doing so have seem surges in view­er­ship. Stream­ing is a brand builder for TV, it cre­ates fans, new and old, gets peo­ple engaged, espe­cial­ly when adding social net­work­ing into the fray. Mind you a lot of these stream­ing ser­vices don’t do the adver­tis­ing thing, but mar­keters always seem to fig­ure out way to sneak in there. It’s crit­i­cal…

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I hope you don’t work in AOL’s Advertising Sales Department because you’re screwed!

I hope you don’t work in AOL’s Advertising Sales Department because you’re screwed!

AOL has recent­ly announced that it would be lay­ing off a min­i­mum of 150 “hard­work­ing” folk on their adver­tis­ing sales team. Why do you ask are they dump­ing all these peo­ple? You guessed it, they are being replaced with com­put­ers that will use pro­gram­mat­ic adver­tis­ing. No more human sales peo­ple. They are also squeez­ing their sites TUAW and Joys­tiq into Engad­get, both of which became acqui­si­tions in 2005 of Weblogs which had oper­at­ed almost 90 blogs. AOL claims there is noth­ing to wor­ry about as far as their adver­tis­ing clients are con­cerned, the move towards automa­tion was to improve their work­ing rela­tion­ships. Well the proof is in the pud­ding, we’ll find out soon enough if this turns out to be a cat­a­stro­phe. Any­one with half a brain has become cog­nizant of the fact that tech­nol­o­gy and media have basi­cal­ly become inter­twined. Con­sumers have become more dynam­ic in their inter­ests and how they respond to things. In a memo from AOL post­ed on Busi­ness Insid­er, Bob Lord, pres­i­dent of AOL states “We’ve made it our mis­sion to sim­pli­fy the inter­net for con­sumers and cre­ators with cul­ture and code… We are com­mit­ted to pro­vid­ing brands and agen­cies with best in class con­tent…

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