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Palantir, The Most Secret Company Ever:
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Monday, January 30, 2017

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Wednesday, November 2, 2016

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Thursday, October 6, 2016

Visionect Can Turn Traffic into an Advertising Opportunity -

Tuesday, October 4, 2016

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Welcome to Media Jobs: Advertising Jobs

The Career Intelligence™ Authority

We feature information about cutting edge up and coming companies, people and new products that can enhance your career. Mediajobs.com is the authority for career intelligence in the media and tech industries. If you are currently in an advertising job, looking for advertising jobs, entry level advertising jobs, marketing advertising jobs and want to keep current about the newest cutting edge companies and products we have created Media Jobs for you. Read about some of the most innovative marketers in Advertising and digital media including Starcom, WPP, Publicis Group, Deutsch, Omincom Group, Vivaki, Havas, Interpublic, Oglivy and Mather and lots more. We’ll also talk about some of the newest up and coming agencies including Droga5, Razorfish, Digitas Rokkan, BFG9000, Mother, Leo Burnett, Profero, GolinHarris, Maxus, Muhtayzik-Hoffer, Merkle, McGarryBowen, Grey , 72andSunny, 360i, Translation and in the Hispanic market Alma, Latinworks and La Comunidad. Digital only agencies including VML and agencies made for Silicon Valley including Evolution Bureau. Creativity plays a role in advertising and some of the most creative shops include AKQA, BBDO, BBH, Wieden & Kennedy and Goodby Silverstein & Partners. Articles about the most significant advertising companies are right below. You can also search for Advertising Jobs by clicking here or using the search box on this page. 

NY ad firm Intent Media looks to European expansion

NY ad company Intent Media, which specializes in advertising products for the travel industry, has raised $22.7 million in new funding. Ads based on real-time intent  As any art directors or account managers who visit these pages will be aware, we like to focus on up-and-coming online advertising agencies and other fledgling firms much of the time here. But sometimes, it’s good to see how a more established company is doing. And Intent Media, by all accounts, has been doing extraordinarily well. The Series C round (led by New York’s Insight Venture Partners) brings the company’s total funding since its 2009 launch to $51 million. Investors, it would seem, are more than impressed by Intent’s performance. Its technology, which measures potential consumers’ “real-time intent” on the basis of their browsing behavior and then sends ads based on each individual visitor, has attracted a glittering client list. Names include Expedia, Hotwire, Travelocity, ebookers.com, lastminute.com, Hotel Club, Travelport, Hipmunk, Cheap Tickets and Orbitz. Even the most seasoned and unruffled account manager would have to concede that that adds up to a prestigious and enviable batch of accounts. Real-time consumer intent tracking has clearly got legs, and Intent Media has established a reputation…

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The BAM Connection agency launches: ad creativity through simplicity

Brooklyn’s high-tech Dumbo district has a new advertising agency in the form of ‘The BAM Connection’, which launched on June 30th. BAM Connection, not BAM Business development managers familiar with Brooklyn could be forgiven for feeling a little baffled about why a new ad agency should name itself for the Brooklyn Academy of Music (which also uses the three-letter acronym “BAM”). But they’d be barking up the wrong tree. The agency’s name is actually derived from the surnames its two co-founders, Rob Baiocco and Maureen Maldari, both former executives with Grey Worldwide. As Baiocco puts it: “That’s just how you name an ad agency. People in our industry know us as Baiocco and Maldari. We’re proud of our reputation — we just know the names are long.” Ms. Maldari confirmed that, while both she and Mr. Baiocco like the Brooklyn Academy of Music, they have no ties to it and didn’t discuss the potential for getting lost in Google search results (and, if our business development manager is skeptical, just try this: Google “The Bam Connection” and you’re brought right to the agency’s listings). Although newly opened, the agency has already acquired an impressive client roster featuring names like Wrangler…

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Johannes Leonardo is TTI Floor Care’s new lead agency

New York’s fashion-savvy boutique agency Johannes Leonardo has just landed a massive deal as TTI Floor care’s Agency of Record. One big account after another Creative art directors and hard-headed account managers alike tend to be keenly interested in relatively small shops which begin to achieve meteoric success, and JL certainly falls into this category. Multi-award winning, the agency only last month won the coveted Estee Lauder account. And now it’s king advertising pin for the biggest floor care company in North America (as our business savvy account manager might surmise, if you’re going to advertise for the vacuuming business, you might as well advertise for all of it). The deal means JL will now handle giant brands like Hoover, Oreck and Dirt Devil as well as the UK’s best-selling floor care brand, Vax. And the evidence is that TTI Floor Care is aggressively upping its advertising spend, which Adweek reports soared from $27 million in 2012 (for Hoover, Oreck and Dirt Devil) to a staggering $67 million in 2013. Blown away Announcing the deal, TTI Floor Care’s CMO, Alan Gravely, told Adweek and AdAge: “We were impressed with all the agencies we spoke with, but we were blown away…

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Upworthy’s recently launched promoted posts are a resounding success

Over just three months, “promoted posts” (native advertising) on NY startup Upworthy have outperformed the site’s standard editorial posts. Advertising as meaningful posts Every business development manager in Adland now knows that Upworthy’s speciality is getting visitors to click on enticing headlines and send the content viral by sharing. With 10 million unique visitors in June alone, this NYC startup is certainly going places; and with brand advertising through “promoted posts” putting in such a strong performance, the trajectory is definitely up. Resembling its NY neighbor BuzzFeed in some respects, Upworthy curates and repackages selected content through cleverly crafted headlines that just beseech you to share them. But as well-informed business development managers will be aware, Upworthy’s distinguishing feature is its emphasis on meaningful posts, as opposed to titillating tittle-tattle or personality quizzes. Now, that might have posed a problem for those interested in the arts of driving online advertising sales. But three months ago, Unilever became the first big brand to work with Upworthy on its new “Collaborations” program, with a native advertising campaign consisting of promoted posts and curated content to promote the “Project Sunlight” initiative. This aimed at encouraging people to live sustainably in Unilever’s terms, “create…

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Introducing LocalMaven, the startup that tracks and incentivizes recommendations

New York startup LocalMaven is making it easy for local businesses to generate word-of-mouth referrals with a simple incentive: cash. Upon reading this blunt summary, the more inquiring product manager will want to know how this idea actually works. Let’s begin at the beginning. Frustration, the mother of invention The company, which officially launched just yesterday (8th July), is the brainchild of erstwhile events business executive Arnon Rosan, and he hatched the idea out of his growing frustration that no reliable means existed to track or reward positive referrals. The only way he’d find out whether a recommendation he’d given for, say, a good tent company actually went anywhere was if he asked about it later. And, even though his referral could have generated a goodly slice of business revenue for the service provider, his only reward (if he was lucky) might be to be taken out for dinner. The result of these irksome vexations was a unique platform capable of literally organizing an informal referral economy, operating across all market segments and industries (not just Rosan’s specialty, events businesses) and accessible anywhere in the world with an internet connection. An online referrals marketplace Now we can come back to…

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