Yieldbot is looking for a Director of Marketing. After a decade of start-up success and thought leadership in SEO, SEM and Landing Page Optimization, Jonathan Mendez realized many of the same operating principles of search indexing and landing page optimization could be applied to create a revolutionary operating system for premium display and web-based mobile advertising.
Yieldbot has created revolutionary technologies to extract the real-time “intent” of website visitors, serving as the foundation of our unique digital marketing platform – the first and only such platform to rival the performance of search, without the need for third-party cookies.
Yieldbot’s ability to capture, organize and activate the real-time consumer intent of the click-stream has created a new currency. A currency bought and sold on a performance basis on Yieldbot’s “Intent Stream™,” the real-time flow of consumer intent through 2 billion monthly premium page views. They make use of bleeding edge big data, real-time streaming and analytics technologies to process billions of page view, impression and click events, feeding into our advanced analytics and real-time machine learning components to drive unrivaled performance.
Who is the ideal Director of Marketing?
The Director of Marketing is both an operational and strategic position at Yieldbot. You will be a liaison between sales and product responsible for leading initiatives to create market awareness and lead generation for our business through a number of channels.
You will help take various inputs and put them into creative marketing communication and media plans. You will be responsible for executing these plans, optimizing their results and presenting these results to the executive management. You are highly strategic, analytic, collaborative and have the desire to roll up your sleeves and get things done in a fast, loud and fun startup environment.
Your marketing responsibilities would cover the company website, search advertising and display advertising. Developing a social media presence, generating email lists, case studies, whitepapers. Don’t forget about presentations using those excellent written, verbal and visual communication. Experience with Digital Marketing and B2B Lead Generation required.
Major know how on CRM systems (Salesforce, Marketo, Pardot, etc.) preferred. Back of hand skills with Email marketing (Constant Contact, Exact Target, etc) preferred. Experience with Website technologies (WordPress). If you have these extras, you’ll most likely have this job in the bag. Experience in a startup, small B2B business, working in an Ad Agency. Web design and HTML a big plus. Using collaborative online tools like Slack and Trello.
What does Yieldbot have to say about its services?
Yieldbot was founded on Valentines Day 2010. Today, Yieldbot is a trusted first-party partner with many of the world’s largest media companies and is delivering measured marketing for prestigious consumer brands. We are the living embodiment of a disruptive technology.