Looking for a new job? If you’re hoping to be recruited via Facebook you’d better make sure your spelling’s up to scratch.
If you’re in the market for a new job then you’re already aware that recruiters might take a peek at Facebook profiles as part of the interview process. But what you might not realise is that recruiters are looking through Facebook profiles to find potential candidates before the vacancy has even been advertised. If you’re looking for media jobs, you’d better make sure you have a presence on Twitter, Facebook and LinkedIn.
A survey conducted earlier this year by Jobvite, a company that supplies applicant tracking software, has revealed that 92 per cent of recruiters are already using social media this year, or they were planning on using it at the time the survey was completed. Last year that figure stood at around 89 per cent. What’s perhaps most surprising is that even if you don’t supply the recruiter with your social media profiles, they’ll look anyway.
What Are They Looking For?
What you post on Facebook will undoubtedly have an impact on what employers think of you – they are looking for a candidate that will be a good fit for their company, as much as they are looking for someone who can actually do the job. However in terms of professional information, recruiters a likely to be impressed by memberships and affiliations to industry organisations and they’re likely to react positively if you’ve got some volunteering experience.
References to illicit drugs, alcohol consumption and posts that are sexual in nature are, unsurprisingly, a huge no-no, but perhaps the biggest turn off for recruiters looking for their next employee is poor spelling and grammar.
What’s Happening on Facebook?
Of the three main networks – the others being Twitter and LinkedIn — Facebook saw the biggest gain in recruiters using its services to find employees. The number rose from 55 per cent in 2011 to 66 per cent in 2012. Around a quarter of recruiters have found an employee on Facebook – not by approaching people directly, but by building pages and promoting openings using Facebook Ads.
Employers are using Facebook groups, Ads and their own corporate pages to identify suitable recruits and many corporate pages run cute apps that increase participation and ‘likes’. As we have already seen though, as well as using recognised methods to generate interest and fill vacancies, companies are not averse to resorting to subterfuge in order to find their next candidate. It would be well worth any job seeker making sure their privacy settings are all in order; unless of course their profiles are squeaky clean. And they can spell.