Although mar­ket­ing posi­tions are avail­able through­out the coun­try, mar­ket­ing posi­tions in Los Ange­les, Cal­i­for­nia, are typ­i­cal­ly in high­est demand. For that rea­son, salaries are gen­er­al­ly high­er com­pared to oth­er large met­ro­pol­i­tan cities.

Accord­ing the gov­ern­ment Bureau of Labor Sta­tis­tics, in 2013, Mar­ket­ing Man­ag­er Posi­tions were the 16^th high­est pay­ing job in Los Ange­les at $138,020.

With­out ques­tion, mar­ket­ing offers tremen­dous oppor­tu­ni­ties, as well as job sta­bil­i­ty. Not only is mar­ket­ing at the heart of all busi­ness­es, regard­less of size or indus­try, it plays a vital role in a company’s suc­cess. While there are many dif­fer­ent mar­ket­ing posi­tions to con­sid­er in Los Ange­les, the over­all respon­si­bil­i­ty involves iden­ti­fy­ing, antic­i­pat­ing, and sat­is­fy­ing the client’s require­ment from a posi­tion of profitability.

Best Com­pa­nies for Mar­ket­ing Positions

Accord­ing to Forbes Mag­a­zine, some of the top pay­ing com­pa­nies for Mar­ket­ing Pro­fes­sion­als are locat­ed in Cal­i­for­nia. Top­ping the list is Cul­ver City based tech­nol­o­gy secu­ri­ty firm Syman­tec where the aver­age base salary for mar­ket­ing pro­fes­sion­als is $153,860.

The tech indus­try is well rep­re­sent­ed with top mar­ket­ing comp plans at Intu­it and Salesforce.com where each pro­vide mar­ket­ing pro­fes­sion­als with aver­age base salaries well above the $100,000 mark.

By under­stand­ing the client, you will add val­ue in the way of mar­ket­ing through new con­cepts, strong com­mu­ni­ca­tion, brand­ing, research, design, con­sumer behav­ior, and more. The bot­tom line: All of the five high­est-pay­ing mar­ket­ing posi­tions in Los Ange­les list­ed involve deal­ing with peo­ple and help­ing com­pa­nies suc­ceed. With a mar­ket­ing career, you have the abil­i­ty to steer the client in the right direc­tion to achieve a greater lev­el of long-term success.

Top-Lev­el Posi­tions in Marketing

While high-pay­ing posi­tions in mar­ket­ing can be secured with a bachelor’s degree, the most pres­ti­gious jobs are offered to peo­ple with MBAs.

1. Top Exec­u­tive for Inter­na­tion­al Mar­ket­ing – Thanks to the reach of the Inter­net, oppor­tu­ni­ties for inter­na­tion­al mar­ket­ing posi­tions have increased dra­mat­i­cal­ly. Years ago, mar­ket­ing had lim­i­ta­tions, but today, com­pa­nies con­duct busi­ness around the globe. With expe­ri­ence and a strong port­fo­lio spe­cif­ic to inter­na­tion­al mar­ket­ing, this posi­tion has an annu­al salary base between $250,000 and $300,000.

2. VP of Mar­ket­ing Strat­e­gy and Analy­sis – As part of Netflix’s mis­sion to rev­o­lu­tion­ize Inter­net tele­vi­sion, the com­pa­ny is look­ing to hire a VP of Mar­ket­ing Strat­e­gy and Analy­sis. You would part­ner with the exec­u­tive mar­ket­ing team along with the entire mar­ket­ing orga­ni­za­tion to plan and opti­mize mar­ket­ing spend world­wide, assess cam­paign and chan­nel per­for­mance, design and ana­lyze mar­ket­ing tests, and devel­op tac­ti­cal points-of-view that trans­late into bonafide mar­ket­ing strate­gies. Based on the lev­el of this posi­tion, you must have a min­i­mum of 10 years of expe­ri­ence in a high­ly ana­lyt­i­cal envi­ron­ment, pri­or expe­ri­ence in a mar­ket­ing posi­tion deal­ing with man­age­ment and strat­e­gy, and hold an MBA. For this lev­el posi­tion, annu­al salary ranges between $200,000 and $300,000.

3. Account Man­age­ment Exec­u­tive – With an annu­al salary between $130,000 and $250,000, an account man­age­ment exec­u­tive main­tains crit­i­cal busi­ness rela­tion­ships, nego­ti­ates sales con­tracts, and clos­es deals. In this mar­ket­ing posi­tion, you would work with both nation­al and inter­na­tion­al clients imple­ment­ing and over­see­ing goals and poli­cies for the accounts being man­aged. MI Dig­i­tal Agency in Los Ange­les cur­rent­ly has an open­ing for an Account Exec­u­tive Mar­ket­ing Automa­tion and CRM to help dri­ve ini­tia­tives and strate­gies for acquir­ing new customers.

4. Sales Devel­op­ment Man­agers – Mar­ket­ing posi­tions such as this enhance com­pa­ny rev­enue and attain new sales goals. Known for­mal­ly as “chan­nel devel­op­ment,” this posi­tion works in con­junc­tion with sales to imple­ment and devel­op pro­duc­tive sell method­olo­gies. To boost rev­enue, sales chan­nels are uti­lized to grow the cus­tomer base and busi­ness itself. The annu­al salary for this posi­tion is upwards of $270,000.

5. Senior Direc­tor of Mar­ket­ing – NBCU­ni­ver­sal, a world leader in media and enter­tain­ment involved in the devel­op­ment, pro­duc­tion, and mar­ket­ing of news, enter­tain­ment, and infor­ma­tion to a glob­al audi­ence, is seek­ing a Senior Direc­tor of Mar­ket­ing. In this role, you would lead the plan­ning and exe­cu­tion of var­i­ous mar­ket­ing cam­paigns to dri­ve aware­ness of and tune-in for assigned dig­i­tal ini­tia­tives and shows. This posi­tion requires quick but sound deci­sion-mak­ing. Salary for posi­tions such as this range between $100,000 and $200,000 per year.

On all lev­els, mar­ket­ing posi­tions pro­vide chal­lenges, flex­i­bil­i­ty, cre­ativ­i­ty, and excel­lent growth poten­tial.  MediaJobs.com offers access to thou­sands of cur­rent mar­ket­ing posi­tions nationwide.