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Wedding registry ecommerce startup Zola offers couples more choice and more personalization

Every now and then, the sea­soned ecom­merce man­ag­er comes across a start­up idea that makes them say, “I wish I’d thought of that.” And Zola, the new e‑commerce wed­ding reg­istry based in New York and launched this month, is an idea that falls into just that cat­e­go­ry. Found­ed joint­ly by vet­er­an entre­pre­neur Kevin Ryan (who also co-found­ed Busi­nessIn­sid­er, 10gen and Gilt Groupe), Nobu Nak­aguchi and Shan-Lyn Ma, Zola offers cou­ples who are engaged to be mar­ried a broad range of items from dif­fer­ent retail­ers and brands. If you’re an ecom­merce man­ag­er and you’re think­ing, “So, what?”, think on: most cou­ples want­i­ng to build a wed­ding reg­istry use a sin­gle retailer’s web­site, which means they’re lim­it­ed to the items sold by that retail­er. Mul­ti­ple options, sin­gle check­out  Instead, Zola has built direct rela­tion­ships with a raft of oth­er brands and retail­ers to mul­ti­ply the choic­es avail­able. And it also lets cou­ples reg­is­ter for non-tra­di­­tion­al gifts, like expe­ri­ences (e.g., farmer’s mar­ket deliv­ery ser­vices or pri­vate chef din­ners) and for cash funds – all via one online check­out. Shan-Lyn Ma, now Zola’s CEO, said: “We built this with today’s cou­ples in mind. There are a lot of offline behav­iors that aren’t being solved…

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