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New York ecommerce startup Zady extends brand awareness at La Guardia

After bag­ging $1.35 mil­lion in seed-fund­ing in March and launch­ing in August, New York-based arti­san cloth­ing e‑commerce start­up Zady has opened a pop­up store – in LaGuardia Airport’s Delta ter­mi­nal, of all places. Ecom­merce ana­lysts in the know, how­ev­er, might con­sid­er this a rather clever step. Why an air­port?  On the face of it, an ecom­merce site spe­cial­iz­ing in pared back, qual­i­ty threads for men and women might have been more at home with a pop­up store in SoHo. But co-founders Max­ine Bedat and Soraya Dara­bi have done some hard­boiled think­ing about the selec­tion of an air­port for their first bricks-and-mor­­tar accom­pa­ni­ment: you get to show­case your goods to a much wider range of peo­ple. As Bedat explains: “We’re a small team and obvi­ous­ly don’t have the funds to open up every­where, but at the air­port you can inter­act with peo­ple across the coun­try.” Sim­ple but savvy The can­ny ecom­merce ana­lyst will agree that because an idea hap­pens to be sim­ple doesn’t mean that it isn’t also savvy. If Bedat’s rea­son­ing proves right, a mod­est New York ecom­merce start­up could get itself known in a short space of time from one end of the repub­lic to the oth­er. And beyond.…

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Introducing Zady — the ecommerce startup for the ethically-minded clothing consumer

As most e‑commerce man­agers with a pass­ing acquain­tance with the cloth­ing indus­try will know, retail­ers spe­cial­iz­ing in low-cost cloth­ing were shak­en recent­ly by trag­ic events in Bangladesh, the source of many such items. More than 1,200 peo­ple lost their lives in fac­to­ry acci­dents there. For those who want to buy cloth­ing know­ing that it has no uneth­i­cal or dubi­ous ori­gins, a new e‑commerce and retail start­up called “Zady” could be just the tick­et. Eth­i­cal shop­ping  Co-found­ed by Saraya Dara­bi, the tal­ent behind the high­ly suc­cess­ful Foodspot­ting mobile app that now boasts more than three mil­lion down­loads, Zady is rumored to be set for launch in August. E‑commerce man­agers curi­ous to know a lit­tle more of what’s so dif­fer­ent about anoth­er cloth­ing ven­dor might be pleas­ant­ly sur­prised to find that it caters for the con­sci­en­tious con­sumer. E‑shoppers who want detailed infor­ma­tion about where the gar­ment was made, who designed it, where the raw mate­ri­als came from and so on will find it all on every item for sale on Zady. Every design­er on the site is oblig­ed to be ful­ly aware of how and where his or her cre­ations are man­u­fac­tured – and to make dou­bly sure, Dara­bi and her Zady…

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