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Will Multi-Channel Networks take over YouTube?

Take Heed the Rise Of Multi-Channel Networks

With 1 bil­lion vis­i­tors month­ly and enough video views to equal almost one hour for every per­son on earth YouTube has become a tar­get for Mul­ti-chan­nel Net­works (MCN). Mul­ti-chan­nel net­works (MCN) are com­pa­nies affil­i­at­ed with YouTube that work with some of the most suc­cess­ful video cre­ation peo­ple on YouTube to max­i­mize their income. MCNs get involved in every­thing from AdSense video adver­tis­ing opti­miza­tion to cross-pro­­mo­­tion, fund­ing, part­ner man­age­ment, dig­i­tal rights man­age­ment, audi­ence devel­op­ment and pro­­duc­­tion-stream­lin­ing. In essence they are dig­i­tal tal­ent agents. This is the qui­et before the storm, if you’re look­ing to the hori­zon for a glimpse into your future job, read this and take some notes. YouTube gets a bil­lion unique vis­i­tors who in total watch 6 bil­lion hours of video. That’s 40% of the world­wide online pop­u­la­tion. Mul­ti-chan­nel net­works (MCNs) are hot and only going to get hot­ter. This is the start of the mul­ti­chan­nel net­work. Enders Analy­sis reports investors have spent $1.65 bil­lion on MCNs and are see­ing gold for the future. Finan­cial Times points out “YouTube may account for an extra­or­di­nary 57% of online view­ing and 55% of dig­i­tal video adver­tis­ing world­wide, but eking a liv­ing from all this activ­i­ty is sur­pris­ing­ly dif­fi­cult”. At present MCNs…

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