New deal crowns New York startup Medialets as Vivaki’s king worldwide mobile ad-server
Often deridÂed as too comÂplex, the mobile adverÂtisÂing that marÂketers comÂplain about may soon be radÂiÂcalÂly simÂpliÂfied, thanks to a new eight-figÂure deal between New York based mobile ad-servÂer startÂup MediÂalets and PubÂliÂcis Groupe’s VivaÂki diviÂsion. Three years after it wowed mobile adverÂtisÂing agenÂcies with
