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Russian video advertising startup Buzzoola takes up residence in New York

No soon­er had we report­ed on a friend­ly Dan­ish inva­sion of New York than we need to make anoth­er announce­ment: to all those busi­ness devel­op­ment man­agers (and oth­ers) with media jobs in the Big Apple’s online adver­tis­ing sales mar­ket, watch out — the Rus­sians are com­ing. From Rus­sia with verve As with Fal­con Social, how­ev­er, this arrival will be a wel­come new neigh­bor. Moscow-head­­quar­tered native video adver­tis­ing plat­form Buz­zo­ola Inc. has just opened a new office in NYC in the wake of a $2 mil­lion seed fund­ing round. The startup’s move to the US is sim­i­lar­ly moti­vat­ed: Buz­zo­ola has com­plet­ed a series of suc­cess­ful video cam­paigns for a slew of clients in the Ukraine and Rus­sia. But most are For­tune 500 com­pa­nies and media agen­cies head­quar­tered in the USA. Expand­ing onto US turf with clients like that, as any savvy busi­ness devel­op­ment man­ag­er could tell you, makes emi­nent sense. The com­pa­ny is bare­ly three years old (it launched in 2011) but it’s been around long enough to see the ongo­ing trend amongst adver­tis­ers to spend good­ly swathes of their dol­lars on videos which peo­ple view on social media sites via their mobile devices. Buz­zo­ola is bank­ing on this trend gath­er­ing…

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Cross-platform mobile ad retargeting startup Drawbridge throws video support into its bag of wizardry

San Mateo-based start­up Draw­bridge, whose ad retar­get­ing tech­nol­o­gy helps mobile adver­tis­ing agen­cies and brands tar­get their ads to rel­e­vant con­sumers across devices and plat­forms, has just announced that it’s now added sup­port for video ads to its reper­toire, too. A gate­way to new cat­e­gories of adver­tis­ing  The Sequoia and Klein­er-Perkins backed com­pa­ny has been mak­ing a name for itself since its launch in 2010 by ana­lyz­ing user behav­ior to locate the times when they are most like­ly to be using mul­ti­ple devices. That in turn allows mobile adver­tis­ing firms to use desk­top data to refine the tar­get­ing of their mobile ads. Vet­er­ans of media jobs in mobile adver­tis­ing agen­cies will prob­a­bly notice at this point that throw­ing video into the mix doesn’t fun­da­men­tal­ly alter the firm’s exist­ing cross-plat­­form tech­nol­o­gy. It remains essen­tial­ly the same. How­ev­er, Drawbridge’s CEO and co-founder Kamak­shi Sivara­makr­ish­nan says that the addi­tion of video sup­port is still a sig­nif­i­cant devel­op­ment for the firm. For starters, video adver­tis­ing has been ris­ing marked­ly on mobile. But Sivara­makr­ish­nan says that the move will help her com­pa­ny branch out into oth­er cat­e­gories, like enter­tain­ment and auto­mo­tive adver­tis­ing. She gives the exam­ple of some­one watch­ing a movie trail­er on their com­put­er. That’s…

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