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Tag Archives: video ad

Facebook massively multiplies its video ad reach with LiveRail acquisition

In a deal rumored to be worth $500, Facebook just made its ad business a whole lot bigger after acquiring video ad tech startup LiveRail. Soaring success The San Francisco-headquartered startup was founded in 2008 and has built considerable success for itself since then. Its

Don’t know how your video ad is performing? Check BrandAds Bridge and find out

Directly addressing the vexed question of whether the inexorable rise of digital video is actually effective in driving online advertising sales, ad metrics startup BrandAds has launched its first video measuring product. Just about everyone with media jobs in internet advertising, from business development mangers