Over just three months, “promoted posts” (native advertising) on NY startup Upworthy have outperformed the site’s standard editorial posts. Advertising as meaningful posts Every business development manager in Adland now knows that Upworthy’s speciality is getting visitors to click on enticing headlines and send the content viral
There can’t be many social media managers who haven’t heard of New York’s meteorically successful viral aggregation and content sharing start-up Upworthy; and with its recently announced monetization plan, there’ll be fewer still. Collaborating on native advertising Last October, shortly after it raised $8 million in
Upworthy’s co-founder, Peter Koechley describes how his media site succeeds in its mission: to make videos with important content – content that really impacts on how people live their lives — go “as viral as some idiot surfing off his roof”, to borrow from the