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New York welcomes new resident ecommerce fraud prevention startup Trustev to open Big Apple office in Q1 2014

E‑commerce man­agers in New York are set to have a new and wel­come res­i­dent dur­ing Q1 2014 when the Irish e‑commerce fraud pre­ven­tion firm Trustev opens a new office there. The move is thanks to a sec­ond round of seed fund­ing for the fledg­ling firm total­ing $500,000. The lat­est invest­ment comes on top of a $3million seed round which the start­up bagged in Octo­ber last year, bring­ing its total fund­ing to a hand­some $3.8 mil­lion (it raised $300,000 in angel invest­ment back in Feb­ru­ary). Tack­ling fraud effec­tive­ly  But intre­pid e‑commerce man­agers will want to know a lit­tle more about why this Cork-based new­bie is attract­ing such hefty fund­ing. Blame the spec­tac­u­lar rise in ecom­merce: glob­al ecom­merce sales topped $1 tril­lion in 2012 and did even bet­ter ($1.3 tril­lion) in 2013. But with spec­tac­u­lar suc­cess has come a dark side: you don’t have to be a sea­soned e‑commerce man­ag­er to know that the indus­try has had to do bat­tle with the ever-present threat of fraud. Fraud, says the company’s founder and CEO Pat Phe­lan, is a $20 bil­lion-a-year prob­lem and it’s grow­ing at twice the rate of the legit­i­mate e‑commerce mar­ket. And the industry’s stan­dard approach – human vet­ting – sim­ply…

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