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Troop ID opens the e‑commerce door to the military community

A Wash­ing­ton based start­up has devel­oped a means of bring­ing the USA’s 26 mil­lion-strong mil­i­tary com­mu­ni­ty into the dis­count­ed e‑commerce mar­ket­place, cour­tesy of a unique iden­ti­ty ver­i­fi­ca­tion wid­get. For the first time, Troop ID has devised a secure way of sup­ply­ing vet­er­ans and active duty mem­bers with dig­i­tal cre­den­tials – some­thing they’ve nev­er pre­vi­ous­ly enjoyed.  In prac­tice, hav­ing to rely sole­ly on phys­i­cal ID doc­u­ments has meant that the mil­i­tary com­mu­ni­ty has been locked out of online dis­counts.  Despite wish­ing to offer spe­cif­ic dis­counts tar­get­ed at the mil­i­tary com­mu­ni­ty, brands sim­ply weren’t able to ver­i­fy online that a cyber-cus­­tomer real­ly was a vet or in active ser­vice. An indis­pens­able e‑commerce inter­me­di­ary E‑commerce ana­lysts and e‑commerce man­agers will sure­ly be impressed by Troop ID’s solu­tion. A wid­get pro­vid­ing online traders with guar­an­teed ver­i­fi­ca­tion of a mil­i­tary customer’s ID.  All ser­vice mem­bers need to do is enter a pass­word and unique user-name on Troop ID’s web­site, where­upon the com­pa­ny ver­i­fies it against a Gov­ern­ment data­base. Essen­tial­ly, the start­up acts as the mid­dle­man oth­er firms e‑commerce can’t do with­out, because they don’t direct­ly access Gov­ern­ment data but they do need the ver­i­fi­ca­tion if they’re to tap into the mil­i­tary per­son­nel e‑market.  And it’s…

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