INTERVIEW: Thinkvine Uses Big Data and Algorithms to Eliminate the People in Test Marketing
DisÂruptÂing marÂket research and test marÂketÂing, Thinkvine thinks it has a betÂter idea that will cost marÂketers and brand manÂagers a lot less. They have develÂoped softÂware that can simÂuÂlate how conÂsumers will react to new and existÂing prodÂucts utiÂlizÂing a variÂety of media. Roy Weissman