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Experts shortlist mobile advertising as the Next Big Thing in 2013

Facebook’s IPO last year didn’t exact­ly catch the world on fire as expect­ed; but if social media didn’t turn in an Oscar-win­n­ing per­for­mance in 2012, ven­ture cap­i­tal­ists and oth­er start­up gurus have got mobile adver­tis­ing in their sights as the poten­tial big star of 2013. Ted Schlein, one of the big­wigs at ven­ture firm Klein­er Perkins Cau­field & Byers, says: “I do think 2013 should be a time for peo­ple to try to fig­ure out how to make mon­ey on mobile.” His col­league, Ch-Hau Chien, was even more bull­ish, bold­ly assert­ing “Some­body will be the Face­book and the Google (GOOG) of mobile.” Why going native makes sense Dan Green­berg, who heads the suc­cess­ful video-adver­tis­ing start­up Sharethrough, thinks he knows how mobile adver­tis­ing agen­cies can make a killing in 2013.  Not­ing Facebook’s and Twitter’s suc­cess­ful new adver­tis­ing tac­tic of let­ting mar­keters slip their mes­sages into users’ dai­ly activ­i­ty streams, he said, “Native is the answer to the mobile ad prob­lem.” Green­berg believes that, for mobile, old-style ban­ner ads are passé.  Tar­get­ed posts from mar­keters are show­ing them­selves to be a much more effec­tive means of mobile phones adver­tis­ing. Smart­phones and tablets will let adver­tis­ers and mar­kets “cook­ie” peo­ple on the hoof…

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