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Mobile advertising startup TapSense sets it sights on wearables

Mobile adver­tis­ing start­up TapSense has announced that its mobile ad exchange will now sup­port wear­able apps, start­ing with Peb­ble. There can’t be many peo­ple with media jobs in mobile adver­tis­ing agen­cies who haven’t noticed the pro­gres­sive rise of wear­able gad­gets. And TapSense fig­ures that can only mean one thing: anoth­er fron­tier for mobile adver­tis­ing to con­quer. The smart­phone as hub But the ads TapSense will run won’t actu­al­ly appear on the Peb­ble itself; instead, app devel­op­ers will be helped to tar­get ads at Android and iOS users who also own the smart­watch. The ads will link direct­ly to the rel­e­vant pro­mot­ed apps on offer in the Peb­ble app­store, so that wear­able app devel­op­ers can use TapSense to pro­mote their offer­ings through the same kinds of ads that oth­er mobile devel­op­ers use. Vis­i­tors to the Peb­ble store can down­load apps onto their smart­phones, where­upon they sync with their smart­watch­es. Accord­ing to TapSense’s CEO and founder, Ash Kumar, the lat­est devel­op­ment rep­re­sents a new mod­el in which smart­phones become hubs for wear­able gad­gets. As he points out, “the wear­ables mar­ket will remain frag­ment­ed for some time.” In a mar­ket where no sin­gle device dom­i­nates, the hub con­cept becomes impor­tant. If and when…

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