Tag Archives: Swiping

Swiping — the move which could revolutionize mobile advertising

Any­one with any expe­ri­ence of media jobs in mobile adver­tis­ing agen­cies can con­firm the exis­tence of a stub­born dif­fi­cul­ty in this cor­ner of Adland: mobile adver­tis­ing spend might be ris­ing rapid­ly, but gar­ner­ing met­rics to assess its effi­ca­cy is an exceed­ing­ly tricky busi­ness. But one