Tag Archives: storytelling

True storytelling: the creative successor to branded content in advertising?

A lead­ing cre­ative has offered some sage advice to fel­low cre­atives from online adver­tis­ing agen­cies: whether you’re a copy­writer on an art direc­tor, if you want to tru­ly appeal to today’s hyper-con­nec­t­ed, social con­sumer, drop brand­ed con­tent and learn to love true sto­ry­telling instead. Minds,