Tag Archives: Starcom Mediavest

New deal crowns New York startup Medialets as Vivaki’s king worldwide mobile ad-server

Often derid­ed as too com­plex, the mobile adver­tis­ing that mar­keters com­plain about may soon be rad­i­cal­ly sim­pli­fied, thanks to a new eight-fig­ure deal between New York based mobile ad-serv­er start­up Medi­alets and Pub­li­cis Groupe’s Viva­ki divi­sion. Three years after it wowed mobile adver­tis­ing agen­cies with