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Marissa Mayer Snaps Up Stamped and a Raft of Celebrity Backers Can’t be Wrong

Why would Maris­sa May­er buy Stamped only to elim­i­nate its prod­ucts? Stamped is an app start­up that’s run by sev­er­al of her old Google chums. Since tak­ing over the reins at Yahoo back in July, spec­u­la­tion has been rife on what Mayer’s first pur­chase will be, and now all of those who have been wait­ing with bait­ed breath for her to get the check book out can rest easy as the deed has final­ly been done. Those look­ing for media jobs will no doubt see oppor­tu­ni­ties increase in the clam­our as star­tups shout to get their share of the Yahoo purse. Who or What is Stamped? Stamped is a mobile and web app that allows users to share and keep track of the things they like such as restau­rants, books, shops, films and oth­er apps. Users can access the rec­om­men­da­tions of their friends and those of the so-called ‘tastemak­ers’ – key influ­encers that include top chef Mario Balati (who is an advi­sor to the com­pa­ny), and film crit­ic Peter Tra­vers. Instead of rat­ing a book, restau­rant or film with a star rat­ing or feed­back, you sim­ply ‘stamp’ the item to show your approval. As a user grows their social con­nec­tions,…

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