Tag Archives: smartwatch

Strap, Wearable Technology and the Future of Marketing.

Steve Caldwell’s wife bought him a Peb­ble smart­watch for Christ­mas in 2013. “Being a geek at heart, I start­ed writ­ing apps for it,” he said, which led to “think­ing through things like app mon­e­ti­za­tion for wear­able devel­op­ers and ad net­works for wear­ables.” Months after that