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4 Reasons Mobile Phones and Devices will Rule our World

4 Reasons Why Mobile Phones will Rule our World

At the 2013 Ad Age Dig­i­tal Sum­mit it was impos­si­ble to go more than 5 min­utes with­out hear­ing the words mobile phone, Smart­phone or tablet.  If you are a Busi­ness Devel­op­ment Man­ag­er, Social Media Man­ag­er or Dig­i­tal Mar­ket­ing Man­ag­er,  Mobile Phones are or will become a major part of your world. Here are four rea­sons why mobile phones may become the num­ber one mar­ket­ing focus:   Rea­son #1: Mobile Phone Pay­ments to be $1 Tril­lion by 2015 Star­bucks accepts over 3 mil­lion mobile pay­ments each month from their 10 mil­lion mobile phone users accord­ing to Alexan­dra Wheel­er, Star­buck­’s VP Glob­al Dig­i­tal Mar­ket­ing.   We’ve all heard about pay­ment Wal­lets like Google Wal­let, Square and many oth­ers.  You may have seen the Citibank com­mer­cials where they are send­ing mon­ey from their mobile phones.   Ken Moy, Senior VP-Group Head, US Emerg­ing Pay­ments Lead from Mas­ter­Card expects every con­nect­ed device to become a com­merce device.  Ken’s stats from the Yan­kee Group esti­mate that by 2015 there will be $1Trillion in mobile pay­ments and that 19% of shop­pers in 2015 would pay for their in-store pur­chas­es with their mobile phone. Rea­son 2:  The Face­book Effect – Share of Mobile Time In the last 12 months…

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Can an app improve mental wellbeing?

Research sug­gests that over a quar­ter of peo­ple will suf­fer with a men­tal health prob­lem at some point in their lives and pret­ty soon these peo­ple could be access­ing an app rather than under­go­ing ther­a­py. The team behind social game Super­Bet­ter claim they can now heal your mind, and with the launch of the app just around the cor­ner, could peo­ple with men­tal health issues real­ly be reach­ing for their smart­phone to access an app, rather than call the doc­tor? Re-focus­ing the Offer The deci­sion to re-nose the focus of Super­Bet­ter and aim it at men­tal health coin­cides neat­ly with the afore­men­tioned app launch, but also with the start of clin­i­cal tri­als designed to show how Super­Bet­ter can strength­en men­tal resilien­cy and help users com­bat stress, anx­i­ety and depres­sion. The deci­sion to refo­cus the offer was based on feed­back from the 125K exist­ing users. Super­Bet­ter cur­rent­ly offers play­ers the chance to make a game out of life’s chal­lenges, which include any­thing from house­work to divorce. Play­ers can turn these oner­ous tasks into games that they can over­come with the help of anony­mous allies and friends. So far, the most user engage­ment has been with those aspects of the game that…

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The Coming Wave of Mobile Internet

Will cel­lu­lar phones become the com­put­er of choice for most peo­ple?  With 6 bil­lion phones vs 1.2 bil­lion com­put­ers the ques­tion may have already been answered. There are sev­en bil­lion peo­ple in the world yet there are only 1.2 bil­lion com­put­ers, accord­ing to All Things D. How­ev­er, there are near­ly 6 bil­lion cel­lu­lar phones, many of which have the abil­i­ty to browse the inter­net from hand­held devices rather than for­mal­ly sit­ting down in front of a com­put­er. In fact, accord­ing to a graph from Mary Meeker’s 2012 Inter­net Trends pre­sen­ta­tion, mobile inter­net traf­fic in India sur­passed desk­top traf­fic in April of 2012 and the gap between the two has only widened since. Meek­er’s study goes on to state that mobile inter­net use world­wide will sur­pass desk­top use by 2014. Con­sid­er­ing cur­rent desk­top inter­net traf­fic is more high­ly mon­e­tized than mobile inter­net usage, this means there is a lot of mon­ey that can be made in the mobile brows­er space. It also means being on the inter­net has become even more seam­less­ly inte­grat­ed into our every­day lives, as easy as reach­ing into your pock­et and press­ing gen­tly on a screen. How Mobile Advance­ments Are Mak­ing This Pos­si­ble Tech­no­log­i­cal advance­ment has helped…

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Walmart Mobile App Check out by Phone

To com­bat long waits at Wal­mart check out lines, the com­pa­ny is test­ing a new smart­phone mobile app check­out sys­tem at some of its stores.  Cus­tomers would scan their items with their phone and then bring every­thing to a self check­out counter for pay­ment. Wal­mart has already announced that it plans to add self check­out lines to its stores but, if the lat­est mobile app ini­tia­tive is imple­ment­ed,  it could lead to even faster check outs.  Read more on this sto­ry.

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Mobile Advertising vs. Mobile Apps – Where Should I Work?

With over 30 per­cent of Amer­i­cans own­ing Smartphone’s, Mobile adver­tis­ing is a nascent and fast grow­ing oppor­tu­ni­ty, accord­ing to Busi­ness Insid­er. Mobile adver­tis­ing is a type of adver­tis­ing dis­played on phones or oth­er mobile devices such as iPads. There are sev­er­al dif­fer­ent types of adver­tis­ing such as text, graph­ic images as well as ani­mat­ed ads. Fur­ther­more, 50 per­cent of all pur­chas­es are pre­ced­ed by an Inter­net search and more than $1 bil­lion is spent on mobile adver­tis­ing each year. This num­ber is expect­ed to reach $4.39 bil­lion by 2015 which means work­ing in mobile adver­tis­ing or dig­i­tal media jobs is like­ly a good idea since the indus­try seems to be grow­ing. Anoth­er indus­try that you can work in is the devel­op­ment of mobile apps. Mobile apps, for­mer­ly referred to as mobile appli­ca­tions, are soft­ware devices for hand­held devices such as smart­phones and tablets. This might include a game or an appli­ca­tion to help you find a local restau­rant, keep track of your expens­es or track how many steps you walk each day. It takes times to learn how to devel­op mobile apps, but income can be lucra­tive if you become a tal­ent­ed devel­op­er. This is because you can sell the…

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