Tag Archives: Sequential Media

Online ad startup drops cookies for behavioral ad targeting

Start-up ad agency Sequen­tial Media has announced that is has jet­ti­soned the cook­ie and dumped oth­er stan­dard track­ing mech­a­nisms like fin­ger­print­ing and IP address­es in favor of its new­ly patent­ed “Crowd Tar­get­ing™” tech­nol­o­gy. In a move that will excite every adver­tis­ing sales man­ag­er and search