Tag Archives: Rik ven der Kooi

Is the Do Not Track Decision the Beginning of the End for Microsoft Advertising?

Adver­tis­ers have been bay­ing for Microsoft’s blood this week fol­low­ing the soft­ware giant’s announce­ment that its lat­est brows­er, IE10, will auto­mat­i­cal­ly default to Do Not Track. This lat­est move comes after months of wran­gling between adver­tis­ers and Inter­net com­mu­ni­ties to imple­ment an opt-in Do Not Track