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Tag Archives: Rik van der Kooi

Google confirms Do Not Track option for forthcoming Chrome browser

In a move that may have significant implications for online advertising sales, Google has just confirmed that by the end of the year, Google Chrome will feature a “Do Not Track” privacy setting. The decision makes Chrome the last of the major browsers to commit

Microsoft moves to calm shockwaves after default anti-tracking stance on IE10

Microsoft has moved to quell growing disquiet from digital advertisers concerning its announcement that IE10 will send a “do not track” signal to web advertisers by default. Corporate VP for Microsoft’s Advertising Business Group, Rik van der Kooi, has issued a “read my lips” statement