Tag Archives: Randy Kilgore

The three truths of digital advertising every business development manager needs to know. The new IAB chair speaks

Randy Kil­go­re, the new Chair­man of the Inter­ac­tive Adver­tis­ing Bureau, has been shar­ing his views on the future of dig­i­tal adver­tis­ing: there, he opines, “three fun­da­men­tal truths” which every­one involved in gen­er­at­ing online adver­tis­ing sales needs to be aware of. That’s not just adver­tis­ing sales