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Mobile advertising startup SessionM inks major new deal with Rakuten to begin its international expansion

Those with a lit­tle expe­ri­ence of media jobs in mobile adver­tis­ing agen­cies will know that if a three year old start­up agency gets to sign a mas­sive deal with an inter­net jug­ger­naut, it’s tak­en a major leap sky­wards. And that’s just what Boston-based mobile advert­ing agency Ses­sionM has done with Japan­ese giant Rakuten. Enjoy­able engage­ment, not pesky pop-ups Launched in 2011, Ses­sionM now has a 61-strong work­force dis­trib­uted across offices in New York, Chica­go, Los Ange­les and San Fran­cis­co (as well as its home-base in Boston). By the time it came out of stealth in May 2012, it had raised a total of $26.6 mil­lion in ven­ture fund­ing based on its approach to mobile adver­tis­ing: it res­olute­ly eschews obtru­sive and jar­ring tac­tics like pop-ups and ban­ners. Instead, Ses­sionM focus­es on con­sumer engage­ment and reten­tion, often through video ads, by reward­ing users with “mPoints” for com­plet­ing var­i­ous tasks (e.g., watch­ing a video ad all the way through, play­ing a game, or com­plet­ing a sur­vey). The points can be redeemed for dis­counts, gift cards and oth­er rewards. Today, the start­up inte­grates almost 1,000 music, gam­ing, weath­er and pro­duc­tiv­i­ty apps and is on course for an annu­al run rate of between $25 mil­lion…

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