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Prismatic: Hoping to Succeed Where Other News Aggregators Have Failed

Want news that rel­e­vant to you? Want it deliv­ered direct to your smart­phone? You’d bet­ter check out start­up news aggre­ga­tor Pris­mat­ic. This is one com­pa­ny that seem to have rewrit­ten the rule­book when it comes to online news and could pro­vide some great oppor­tu­ni­ties for those look­ing for media jobs. By attract­ing the crème de la crème of the NLP/Machine Learn­ing PhDs, Pris­mat­ic claims to be able to har­ness the pow­er of social media and some clever dis­tri­b­u­tion to give con­sumers a bet­ter way of access­ing con­tent online. Accord­ing to Pris­mat­ic founder Brad­ford Cross, his com­pa­ny offers a ser­vice that lies some­where between an RSS feed and Twit­ter and ends up pro­vid­ing the same kind of ser­vice offered by news­pa­pers only with a wider range of sources. Cross said: “It’s not just about per­son­al­iza­tion… it’s about how media is con­sumed now. In the old days, you could just go to the New York Times and get all your news, or what­ev­er. But that’s not the case any more, and it will like­ly nev­er be the case again. The news is all dis­trib­uted now, to a thou­sand dif­fer­ent places.” In order to make sure Pris­mat­ic remains at the top of its…

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