Tag Archives: point of purchase advertising

Out of Home Advertising Gets Personal and Social

Is per­son­al­iza­tion becom­ing a real­i­ty in out of home adver­tis­ing?  Two tech­no­log­i­cal­ly dri­ven com­pa­nies, who recent­ly pre­sent­ed at Ad Tech in New York, could be sell­ing the next gen­er­a­tion of per­son­al­iza­tion. Tucked away amongst hun­dreds of booths in a dis­creet cor­ner of the Ad Tech exhibit