Tag Archives: PixInk

The cure for extinction by disruptive innovation: embrace it, PixInk founder urges ad agencies

Ayesha Math­­ews-Wad­wha, the founder and cre­ative direc­tor of the dig­i­tal brand­ing micro-agency “PixInk”, has been shar­ing her views on the chang­ing habi­tat of online adver­tis­ing agen­cies. Even cre­ative art direc­tors and copy­writ­ers har­bor an inner con­ser­v­a­tive (with a small ‘c’) which resists change; but according