Ad analytics startup Pixalate makes ad buying transparent and pushes back fraud
Most expeÂriÂenced busiÂness develÂopÂment manÂagers are painfulÂly aware that, even as interÂnet adverÂtisÂing revÂenue hits a record high at $20.1bn, whole swathes of that cash are desÂtined for the toiÂlet because of fraud. But thanks to the risÂing new real-time ad anaÂlytÂics startÂup PixÂalate, fraudsters