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Pay-Per-Face, the Next Wave of Targeted Advertising Analysis

Pay-Per-Face, the Next Wave of Targeted Advertising Analysis

What is “pay-per-face” or “pay-per-look”? Well it’s a way for adver­tis­ers to charge you for very spe­cif­ic and tar­get­ed views of con­tent. Mia­­mi-based AdMo­bi­lize (jobs at AdMo­bi­lize), is expand­ing its con­cept of “Google Ana­lyt­ics for the real world.” The com­pa­ny has released a sec­ond ver­sion of its AdBea­con device and accom­pa­ny­ing soft­ware. This is after test­ing the pre­vi­ous ver­sion in 30 com­pa­nies over nine coun­tries. They’ve recent­ly announced an acqui­si­tion of a new $1.6 mil­lion in fund­ing. CEO and founder Rodol­fo Sac­co­man says the small device now has GPS, a 5‑megapixel cam­era, a Lin­ux com­put­er board, and “advanced facial detec­tion.” The AdBea­con is a detec­tor of real-world cus­tomers. You put the device on the wall or counter top close to a dig­i­tal bill­board or dis­play ad, and set it to Wi-Fi for access. On your desk­top, you or a store man­ag­er can scru­ti­nize what’s hap­pen­ing the same way you would when look­ing at web ana­lyt­ics for a web­site. You want to find out why visitors/customers do what they do, who they are, and what they may pre­fer. For instance, you may want to know why one side of a store aisle gets more cus­tomers than anoth­er, or how many peo­ple have…

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