Mobile advertising skyrockets says IAB: marketers expand their mobile budgets by 142 percent in just two years
Once upon a time, as anyÂone who’s held media jobs in mobile adverÂtisÂing agenÂcies for any length of time can tesÂtiÂfy, mobile adverÂtisÂing was pretÂty unchartÂed terÂrain. But, accordÂing to a new surÂvey from the InterÂacÂtive AdverÂtisÂing Bureau and the techÂnolÂoÂgy research firm Ovum, any
