Tag Archives: Ovum

Mobile advertising skyrockets says IAB: marketers expand their mobile budgets by 142 percent in just two years

Once upon a time, as any­one who’s held media jobs in mobile adver­tis­ing agen­cies for any length of time can tes­ti­fy, mobile adver­tis­ing was pret­ty unchart­ed ter­rain. But, accord­ing to a new sur­vey from the Inter­ac­tive Adver­tis­ing Bureau and the tech­nol­o­gy research firm Ovum, any