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What Will Replace Hotmail


This week Microsoft revealed that it is drop­ping its estab­lished free email ser­vice Hot­mail for Out­look email, to pro­vide bet­ter Win­dows and Office inte­gra­tion, con­nec­tion with social media ser­vices, and oth­er fea­tures. Hot­mail was acquired by Microsoft in 1996, and since then it has enjoyed suc­cess as a free online email ser­vice, though Microsoft is now phas­ing out this client in favour of the new brand Out­look (avail­able to try as a pre­view at Outlook.com)  bring­ing new fea­tures that many state have been a long time com­ing. This re-brand­ing effort is noth­ing new. Microsoft were orig­i­nal­ly plan­ning to phase out the ser­vice with the intro­duc­tion of Win­dows Live Mail in 2006, but the con­fu­sion over what this new ser­vice pro­vid­ed and the want of devel­op­ers to stick with the already pop­u­lar Hot­mail name caused Microsoft to change its name to Win­dows Live Hot­mail instead. But it appears now that there is enough incen­tive, and enough applic­a­ble updates, for a com­plete rebrand­ing to make sense for Microsoft. Intro­duced at the start of this month, the ser­vice man­aged to gath­er 1 mil­lion accounts in only 6 hours. Much of this fig­ure will no doubt be exist­ing Hot­mail users who can sim­ply click…

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