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Should You Work at HBO or Netflix?

Should You Work at HBO or Netflix?

Over 130 mil­lion peo­ple sub­scribe to HBO glob­al­ly.  Found­ed in 1972 with its first launch on a cable sys­tem serv­ing Wilkes Barre Penn­syl­va­nia with the 1971 film, some­times a Great Notion, star­ring Paul New­man and Hen­ry Fon­da, HBO was the world’s first “pay” tv ser­vice. Orig­i­nal­ly pri­mar­i­ly air­ing movies over time it has evolved into one of the most suc­cess­ful and pro­lif­ic pro­duc­ers of orig­i­nal shows. From today’s Game of Thrones to the Sopra­nos and True Blood of the past HBO is known for some of the most watched orig­i­nal pro­gram­ming on tele­vi­sion. In 2015 HBO entered the “OTT” video mar­ket with the launch of their direct to con­sumer ser­vice HBO Now. With over $2 bil­lion dol­lars in annu­al income HBO has a strong cap­i­tal base for expan­sion. But what about the com­pe­ti­tion from Net­flix and Ama­zon?  Net­flix has been spend­ing bil­lions of dol­lars cre­at­ing orig­i­nal pro­gram­ming for broad­cast on their ser­vice.  As of April 2017 Net­flix was report­ing in excess of 99 mil­lion sub­scribers world­wide. But while most of HBO’s dis­tri­b­u­tion is through deals with cable oper­a­tors, vir­tu­al­ly all of Netflix’s sub­scribers are direct. Ama­zon is also a for­mi­da­ble com­peti­tor hav­ing devel­oped a video ser­vice for their Prime mem­bers…

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Why a Job at Hulu is Better than Netflix

Hulu is where you want to work heres why

Here is why a job at Hulu could be bet­ter than work­ing at Net­flix. Hulu is bring­ing on big brand names and exist­ing audi­ences to grow their sub­scriber base.  They just intro­duced live tv sta­tions and the top pay tv ser­vices. While Hulu’s 32 mil­lion sub­scribers put them in a dis­tant third to Netflix“s over 100 mil­lion sub­scribers and  Ama­zon’s esti­mat­ed 85 mil­lion keep in mind that Hulu is owned by the 3 of the largest media com­pa­nies in the world; The Walt Dis­ney Com­pa­ny, 21st Cen­tu­ry Fox, Com­cast, and Time Warn­er. Hulu is build­ing brand names which will bring over mil­lions of exist­ing cus­tomers as opposed to Net­flix which is spend­ing bil­lions on orig­i­nal shows and bet­ting big that they will work. For exam­ple 62% of Hulu sub­scribers watch Game of Thrones.  Now they can get their HBO through Hulu instead of their cable oper­a­tor. If you’re con­sid­er­ing work­ing at Hulu they have over 100 jobs avail­able nation­al­ly right now includ­ing jobs in mar­ket­ing, analy­sis, finance and tech­nol­o­gy. Rev­enue in 2016 was over $2 bil­lion dol­lars, up 33% from 2015 and is expect­ed to rise by anoth­er 20% in 2017 to $2.4 bil­lion dol­lars. In May Hulu added live…

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Which Video Streaming Providers will Survive in the Next 5 Years?

Which OTT Providers will Survive in the Next 5 Years?

There are many more OTT providers than you real­ize.  One ser­vice offers to pro­vide you with 600 chan­nels. A Mash­able arti­cle promis­es 33 Ways to Watch Free TV Online and of course there are the usu­al sus­pects; Hulu, Net­flix, Ama­zon Prime, CBS, Crack­le and the list goes on and on. By the way the indus­try term for Video Stream­ing is OTT for over the top. But Which Video Stream­ing Providers will Sur­vive and Why? In Secret For­mu­la to Win the OTT Race Kei­th Zubchevich talks about the impor­tance of qual­i­ty over quan­ti­ty.   But how do you mea­sure qual­i­ty? In our data crazed world most sure­ly the algo­rithm mas­ters will find a way. Some would say that qual­i­ty pro­gram­ming only comes from expe­ri­enced direc­tors and pro­duc­ers.  Some of the most suc­cess­ful shows like House of Cards and Home­land are cre­at­ed, writ­ten and pro­duced by sea­soned pro­fes­sion­als. It’s dif­fi­cult to guar­an­tee the cre­ation of lots of suc­cess­ful shows.  OTT providers will employ dif­fer­ent strate­gies to accom­plish this objec­tive.  Per­haps some OTT providers may opt to buy cable net­works and/or a cable com­pa­ny.  Per­haps Ama­zon will buy Com­cast. Are YouTube Stars Pro­fes­sion­al? Would you con­sid­er Michelle Phan, one of the longest sus­tain­ing YouTube stars…

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Why Amazon will Buy Comcast

Why Amazon will Buy Comcast

The con­cept of world dom­i­na­tion used to be rel­e­gat­ed to sci­ence fic­tion movies how­ev­er Ama­zon may yet become one of the first to make it a real­i­ty. Their recent addi­tion of the Stream­ing Part­ners pro­gram could be the start of Ama­zon as the world’s first glob­al OTT (over the top) pro­gram­ming provider. With 83.5% of Face­book users and 79% of Twit­ter users com­ing from out­side the US, com­pa­nies today must be glob­al­ly focused to tru­ly com­pete and grow.   Com­cast busi­ness is lim­it­ed to the US.  With cable sys­tems pass­ing about 44% of all US homes and 22 mil­lion sub­scribers it has a strong pres­ence but only in the US. Ama­zon is a glob­al com­pa­ny; Accord­ing to Mark Mahaney, ana­lyst at RBC Cap­i­tal Mar­kets, 37% of its 80 mil­lion Prime sub­scribers are from out­side the US and is grow­ing quick­ly. But Why Should Ama­zon buy Com­cast? Amazon’s for­ay into OTT is the pre­cur­sor to the sep­a­ra­tion of the pro­gram­ming plat­form from the wired cable.  I believe that some­time in the next 3 to 5 years most cable com­pa­nies will sell broad­band access only and the pro­gram offer­ings will be spun off into sep­a­rate com­pa­nies which will have lots of com­pe­ti­tion…

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