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Is the Operator App a Media Game Changer?

Is the Operator App a media game changer?

Have you heard of the Oper­a­tor App? In the old days, we con­sumers would go through the ardu­ous and time con­sum­ing process of get­ting dressed, get­ting in our vehi­cles, and actu­al­ly phys­i­cal­ly dri­ving to a store — or sev­er­al stores — to buy some­thing. Then we had to park, walk in, find the right depart­ment, and then find the right prod­uct. And if the store we were in did­n’t have the option we want­ed, it was back out to he car and on to the next store to find it. Sounds exhaust­ing, right? Then came the con­sumer’s sav­ior — the inter­net, along with Ama­zon and oth­er online retail­ers. Now we can stay in our PJs, save our gas mon­ey, and browse through mul­ti­ple online stores in less time than it used to take us to get to the first store. But there’s a sac­ri­fice involved, name­ly get­ting help. Sure, there are chat box­es, arti­fi­cial intel­li­gence chat­bots,  and reviews, but the first is lit­tle more than a call cen­ter employ­ee with lit­tle prod­uct knowl­edge, chat­bots are just as lim­it­ed with even less per­son­al­i­ty, and the lat­ter prob­a­bly involves many peo­ple paid to post pos­i­tive reviews and oth­er hired to den­i­grate a com­pa­ny…

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