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Manager Instructional Technology at George Washington University -

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LeBook Business Development Job for Trend Setter -

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Should You Work at HBO or Netflix?

Should You Work at HBO or Netflix?

Over 130 mil­lion peo­ple sub­scribe to HBO glob­al­ly.  Found­ed in 1972 with its first launch on a cable sys­tem serv­ing Wilkes Barre Penn­syl­va­nia with the 1971 film, some­times a Great Notion, star­ring Paul New­man and Hen­ry Fon­da, HBO was the world’s first “pay” tv ser­vice. Orig­i­nal­ly pri­mar­i­ly air­ing movies over time it has evolved into one of the most suc­cess­ful and pro­lif­ic pro­duc­ers of orig­i­nal shows. From today’s Game of Thrones to the Sopra­nos and True Blood of the past HBO is known for some of the most watched orig­i­nal pro­gram­ming on tele­vi­sion. In 2015 HBO entered the “OTT” video mar­ket with the launch of their direct to con­sumer ser­vice HBO Now. With over $2 bil­lion dol­lars in annu­al income HBO has a strong cap­i­tal base for expan­sion. But what about the com­pe­ti­tion from Net­flix and Ama­zon?  Net­flix has been spend­ing bil­lions of dol­lars cre­at­ing orig­i­nal pro­gram­ming for broad­cast on their ser­vice.  As of April 2017 Net­flix was report­ing in excess of 99 mil­lion sub­scribers world­wide. But while most of HBO’s dis­tri­b­u­tion is through deals with cable oper­a­tors, vir­tu­al­ly all of Netflix’s sub­scribers are direct. Ama­zon is also a for­mi­da­ble com­peti­tor hav­ing devel­oped a video ser­vice for their Prime mem­bers…

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Will Multi-Channel Networks take over YouTube?

Take Heed the Rise Of Multi-Channel Networks

With 1 bil­lion vis­i­tors month­ly and enough video views to equal almost one hour for every per­son on earth YouTube has become a tar­get for Mul­ti-chan­nel Net­works (MCN). Mul­ti-chan­nel net­works (MCN) are com­pa­nies affil­i­at­ed with YouTube that work with some of the most suc­cess­ful video cre­ation peo­ple on YouTube to max­i­mize their income. MCNs get involved in every­thing from AdSense video adver­tis­ing opti­miza­tion to cross-pro­­mo­­tion, fund­ing, part­ner man­age­ment, dig­i­tal rights man­age­ment, audi­ence devel­op­ment and pro­­duc­­tion-stream­lin­ing. In essence they are dig­i­tal tal­ent agents. This is the qui­et before the storm, if you’re look­ing to the hori­zon for a glimpse into your future job, read this and take some notes. YouTube gets a bil­lion unique vis­i­tors who in total watch 6 bil­lion hours of video. That’s 40% of the world­wide online pop­u­la­tion. Mul­ti-chan­nel net­works (MCNs) are hot and only going to get hot­ter. This is the start of the mul­ti­chan­nel net­work. Enders Analy­sis reports investors have spent $1.65 bil­lion on MCNs and are see­ing gold for the future. Finan­cial Times points out “YouTube may account for an extra­or­di­nary 57% of online view­ing and 55% of dig­i­tal video adver­tis­ing world­wide, but eking a liv­ing from all this activ­i­ty is sur­pris­ing­ly dif­fi­cult”. At present MCNs…

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$2 Million for 10 month old AirMedia, YouTube killer?

$2Million for 10 month old AirMedia, Youtube killer?

Video con­tent is the future, and pub­lish­ers are try­ing to fig­ure out how to get more and more of their con­tent in front of the right eyes. Well, guess what, a start­up called Air­Me­dia might just be that com­pa­ny to find new dis­tri­b­u­tion for pre­mi­um pub­lish­ers. AirMedia’s plan is to pro­mote this con­tent in the same way com­pa­nies like Out­brain and Taboola have been doing, except in video and not with all that weak con­tent. Air­me­dia will offer video view­ers with high qual­i­ty rec­om­men­da­tions at the bot­toms of pub­lish­ers’ sites. Video own­ers should be stoked at the prospect of a brand new plat­form ded­i­cat­ed to reach­ing and dis­trib­ut­ing their con­tent to a whole new audi­ence. It will even allow them to do all their own pro­mo­tion and ad sales. Cur­rent­ly the con­tent being served, such as the “links from around the web” that appear at the bot­tom of many pub­lish­er sites tend to point to low­brow con­tent focused on celebri­ties in biki­nis and such. This may be a mon­ey mak­er, but is a “car crash” for pub­lish­ers try­ing to main­tain integri­ty in con­tent. Air­Me­dia is try­ing to res­cue the day and the web for pre­mi­um video pub­lish­ers that are being…

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The Streaming Video Arbitrage of Online Video

The Streaming Video Arbitrage of Online Video

Would Carl Icahn would be buy­ing up all the Stream­ing Video if it were a com­pa­ny?  178 mil­lion Amer­i­cans watched 33 bil­lion online con­tent videos in Feb­ru­ary, while the num­ber of video ad views reached 9.9 bil­lion, accord­ing to Com­Score Video Metrix. The race is on between paid and free TV…wait what year is this? How­ev­er while the ad views are explod­ing the adver­tis­ing rev­enue per view is drop­ping.  Then why have US media com­pa­nies start­ed to look to online video for future prof­its? It’s called sub­scrip­tion video on demand. Net­flix and Ama­zon have recent­ly pur­chased the rights to stream top shows includ­ing the CBS hit The Good Wife and The Killing. Accord­ing to San­ford C. Bern­stein SVOD has become a $1.5 bil­lion dol­lar busi­ness for the six largest media com­pa­nies and is expect­ed to con­tin­ue grow­ing to $4 bil­lion per year over the next few years.  SVOD rev­enues rep­re­sent 1% of aggre­gate rev­enue and, due to its gross mar­gins of 85%, 5% of those same com­pa­nies aggre­gate oper­at­ing income. EMar­keter esti­mates adver­tis­ing spend­ing on online video in 2013 will exceed $4 bil­lion dol­lars, up 41% from 2012.   Will adver­tis­ing or sub­scrip­tions become the win­ner? Its cable pay TV…

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Doubling UP: $200 Million More for New Video Creators at YouTube

In 2011, Google invest­ed $150 mil­lion into the cre­ation of over 100 YouTube chan­nels, most of which fea­tured exclu­sive con­tent from the likes of The Onion, Slate and The Wall Street Jour­nal. Sev­er­al celebri­ties also joined the effort, includ­ing such media sen­sa­tions as Madon­na, Ash­ton Kutch­er and Amy Poehler. YouTube’s hum­ble begin­nings may have empha­sized awk­ward vlogs and end­less cat videos, but this heavy invest­ment has forced the com­pa­ny to take on a more sophis­ti­cat­ed approach. The effort proved an over­whelm­ing suc­cess, with the com­mis­sioned YouTube chan­nels quick­ly land­ing mil­lions of sub­scribers. Pleased with the results, Google is now invest­ing anoth­er $200 mil­lion in the project. Accord­ing to The Wall Street Jour­nal, this mon­ey will be used to pro­mote exist­ing chan­nels and upgrade videos for a more user-friend­­ly expe­ri­ence. A Tri­al And Error Approach To Video Con­tent Google’s YouTube ini­tia­tive has proven suc­cess­ful thus far, but it took quite a few blips along the way to get there. Chan­nels are giv­en exten­sive cre­ative license, leav­ing them with them with the oppor­tu­ni­ty to either shine or flop. Lar­ry Aidem, the mas­ter­mind behind YouTube chan­nel MyISH, expe­ri­enced sev­er­al ups and downs along the way. His first few videos fea­tured pre­sen­ters chat­ting about…

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