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Manager Instructional Technology at George Washington University -

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Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

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Oh Snap!! Who is ready for employment at DogVacay.com as their Product Manager?

Oh Snap!! Who is ready for employment at DogVacay.com as their Product Manager?

So what’s all the hub­bub about? Dog­Va­cay is an online com­mu­ni­ty that has tens of thou­sands of hosts vet­ted and insured dog sit­ters across the coun­try ready to care for your dog like a mem­ber of their fam­i­ly. It’s a safe, con­ve­nient and afford­able way to make sure your best friend is in good care. DogVacay.com was found­ed in 2012 by a hus­band and wife team (and their two pup­pies) who did­n’t believe in pay­ing hun­dreds of dol­lars to leave their dogs in a cage at the ken­nel. They began by open­ing up their own home to guest pooches and real­ized it was the start of some­thing spe­cial. Even­tu­al­ly thou­sands of dog lovers across the coun­try applied to join the com­mu­ni­ty and host dogs in their own homes. DogVacay.com has been praised for rev­o­lu­tion­iz­ing pet care and has been fea­tured on ABC, NBC, CBS, Fox, CNN, The Wall Street Jour­nal, The New York Times, USA Today and oth­er major news out­lets. In a year and a half, Dog­Va­cay has grown from 5 employ­ees and 3 crowd­ed desks to 50+ employ­ees in our dog-friend­­ly office just a few blocks from the beach in sun­ny San­ta Monica.They’ve been named one of the…

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Social Media Marketing? It’s Elementary According to Scott Monty

Scott Mon­ty. Glob­al dig­i­tal and mul­ti­me­dia com­mu­ni­ca­tions man­ag­er for one of the biggest com­pa­nies in the world and Sher­lock Holmes fanat­ic. He’s also par­tial to a spat or two in pub­lic. If there’s one per­son any­one in media jobs should be pay­ing atten­tion to it’s Scott Mon­ty. He’s the guy in charge of social media mar­ket­ing for Ford Motor Com­pa­ny and has been described by Ford CEO Alan Mulal­ly as ‘a vision­ary’, while he’s also been referred to as ‘an unstop­pable force of nature’ and ‘the best cor­po­rate social media lead on the plan­et’. Praise indeed. But as you will dis­cov­er, Mon­ty is not a hum­ble man, and nor does he favour hid­ing his light under a bushel… Face­book Fun Towards the end of 2012, Gen­er­al Motors, Ford’s arch neme­sis announced it would be pulling the plug on its $10 mil­lion Face­book ad bud­get. Rather than keep­ing qui­et and main­tain­ing a dig­ni­fied silence, while beaver­ing away and mak­ing head­way as his fiercest rival slunk off the edge of the dig­i­tal land­scape, Mon­ty seemed more than hap­py to stick the knife in. And give it a twist. He has near­ly 90,000 fol­low­ers on Twit­ter, and they all read this: “It’s all…

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Kris Jones – the Man Who Believes in Having a Good Time at Work

Kris Jones is a rare breed. He’s been active in Inter­net mar­ket­ing both as an arbi­trager and affil­i­ate mar­ket­ing whizz since the ear­ly days of the web. He’s been there and done that, and now he’s ready to share his secrets. If you’re in the mar­ket for media jobs you’d be wise to lis­ten. Kris grad­u­at­ed from Penn­syl­va­nia State Uni­ver­si­ty and gained a Mas­ter of Sci­ence from Vil­lano­va Uni­ver­si­ty as as well a Juris Doc­tor­ate from Albany Law School. He’s pre­vi­ous­ly  found­ed Inter­net mar­ket­ing agency Pep­per­Jam, worked for GSI Com­merce when Pep­per­Jam was acquired by them, and he spent time work­ing in the office of Con­gress­man Paul E Kan­jors­ki. After rais­ing seed mon­ey from search arbi­trage and PPC arbi­trage, Jones went on to become the founder of one of the fastest-grow­ing com­pa­nies in the US. He admits his meth­ods were a lit­tle unusu­al though: “My focus was on scale. So some search arbi­tragers will say to focus on one or two or three dif­fer­ent mer­chants and just blow out as many key­word lists and every­thing as you can. “My focus was a lit­tle bit dif­fer­ent. I tried to make $50-$100 prof­it a month with as many mer­chants as you could…

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Rhohit Barghava – Cutting Through the Spin to Deliver ‘Likeonomics’

Men­tion pub­lic rela­tions or mar­ket­ing to most peo­ple and you’ll be greet­ed with rolled eyes and accu­sa­tions of spin and untruths, how­ev­er Inter­net mar­ket­ing guru Rohit Bargha­va has posi­tioned him­self as the man to cut through the spin and give us ‘Likeo­nom­ics’ instead. Any­one look­ing for media jobs should cer­tain­ly make sure they have the like­abil­i­ty fac­tor before head­ing to those inter­views, accord­ing to Bargha­va. Bhar­ga­va is an alum­ni of George Mason Uni­ver­si­ty and has pre­vi­ous­ly worked at Ogilvy, Leo Bur­nett Aus­tralia and Dimen­sion Data (for­mer­ly Com Tech). He cur­rent­ly teach­es mar­ket­ing at George­town Uni­ver­si­ty. As a proud expo­nent of putting human­i­ty back into busi­ness, Bargha­va cites him­self as a ‘non-obvi­ous’ mar­ket­ing expert with two best-sel­l­­ing books under his belt. Per­son­al­i­ty Not Includ­ed intro­duced read­ers to the fact that more com­pa­nies need­ed to show that they had a human side in order to gar­ner the trust of their stake­hold­ers, while Likeo­nom­ics dealt with how like­abil­i­ty is the key to busi­ness suc­cess. The book was an Ama­zon best sell­er in six cat­e­gories and the fourth biggest sell­ing busi­ness book in the US in the month of launch (May, 2012). He has over 1000 arti­cles on all aspects of online and offline…

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Want to Attract Customers for Free? It’s All About Content According to Rand Fishkin.

Rand Fishkin is on a mis­sion. He’s an SEO expert that believes spon­sored sto­ries and tweets, as well as Google Ads, are a waste of mon­ey, and he wants us to know why. Rand began dab­bling in the World Wide Web 20 years ago and since then he’s built up a suc­cess­ful career as a search mar­keter; recent­ly reveal­ing his secrets to snag­ging cus­tomers with­out an enor­mous out­lay. Those in media jobs should sit up and take notice. Buy­ing Ads Does Not a Mar­keter Make Fishkin, who’s a grad­u­ate of the Uni­ver­si­ty of Wash­ing­ton and pre­vi­ous­ly worked for Out­lines North­West, firm­ly believes that spend­ing pots of cash on ads does not make you a mar­keter. A fact he says, is borne out by the fig­ures. “Only 10 per­cent of clicks on Google go to ads, while 90 per­cent are on organ­ic results. Search engine opti­miza­tion, or SEO, is much cheap­er. The aver­age cost of cus­tomer acqui­si­tion through online adver­tis­ing is $500,” accord­ing to Fishkin. “But the same cus­tomer can be found through great web con­tent for just $100.” Great con­tent, he says, is the key to suc­cess­ful online mar­ket­ing. “Great con­tent makes com­pa­nies and prod­ucts more vis­i­ble in search, gives…

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